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1 subscription to Hulu (Hulu’s ad-supported plan) per eligible Sprint acct. Additional terms apply.
1 subscription to Hulu (Hulu’s ad-supported plan) per eligible Sprint acct.
T-Mobile ends Sprint’s “Hulu on Us” promotion after acquisition
(Image: Hulu/Walt Disney Company/Handout, Graphic: The Desk)
T-Mobile will not continue a promotion with the Walt Disney Company’s adult-oriented streamer Hulu that saw Sprint customers earn a free subscription as part of their overall wireless service.
The affirmation comes as T-Mobile is in the final stages of integrating Sprint into its business after closing on a $31 billion deal to acquire the country’s fourth-largest wireless brand last year.
T-Mobile is expected to continue supporting Sprint and its customers for a little while longer, even as the company starts to sunset Sprint’s older-generation CDMA network in favor of T-Mobile’s 4G LTE and 5G wireless service.
Prior to the merger, some Sprint customers received a Hulu subscription for free as part of a perk called “Hulu on Us. ” Those customers will continue to enjoy their free Hulu subscription as long as they maintain an eligible Sprint account, a T-Mobile representative confirmed this week.
The company is no longer activating new lines of service under the Sprint brands, which effectively means the “Hulu on Us” promotion has ended.
T-Mobile is giving Sprint customers with a compatible 4G LTE or 5G phone the option of exchanging their Sprint SIM card for a T-Mobile one, a move that effectively moves their account over from Sprint’s system to T-Mobile’s system.
That switch effectively changes a customer from Sprint to T-Mobile, which opens them up to other perks, including a $10 a month discount on YouTube and Philo’s streaming TV service and free access to Netflix on some plans. T-Mobile stopped offering its own streaming TV service called TVision last month.
T-Mobile Isn’t Marketing Sprint’s ‘Hulu on Us’ Promotion to …
(Image credit: Sprint)
T-Mobile is now in the advanced stages of integrating Sprint, the wireless competitor it paid $31 billion to acquire a year ago. T-Mobile isn’t offering its new unlimited customers free access to two major SVOD services going forward. “Legacy Sprint customers with an active free Hulu promotion can continue to enjoy Hulu on us, ” a T-Mobile rep told Next 2017, Sprint has offered new unlimited wireless data customers free access to the $5. 99-a-month base version of Hulu. But with the merger, there are no more “new” Sprint customers. On the internet, prospective Sprint customers are now directed to T-Mobile’s main landing page, where they can choose from a variety of T-Mobile “Essentials”- and “Magenta”-branded unlimited wireless calling and data plans. Each of these plans offers “Netflix on Us, ” a promotion that delivers free access to Netflix’s base $8. 99 tier. We—perhaps naively! —pondered the possibility a year ago of T-Mobile unlimited plans underwriting basic offerings for two major SVOD dream was nice. But it’s dead now. T-Mobile has had its Netflix on Us promotion in place since 2017. And it had been offering free access to the $4. 99-a-month Quibi platform until that service went belly-up last year. Sprint established its own promotional deal with Hulu in 2017, when the subscription video service was still a joint venture between Comcast, Disney, a pre-Disney-owned Fox and the erstwhile Time Warner Inc. To be eligible for the promotion, Sprint customers must not only subscribe to the base ad-supported version of Hulu, they can’t also bundle Hulu with Disney Plus and ESPN Plus–a major tentpole to new controlling owner Disney’s go-to-market digital strategy. T-Mobile’s video strategy has evolved quickly of late. The wireless company just scrapped its six-month-old virtual pay TV service, TVision, and its now marketing Google’s vMVPD, YouTube TV, as well as skinny live streaming bundle Philo, to its unlimited and fixed 5G wireless customers. Notably, T-Mobile confirmed last week that it’s just launched fixed 5G service, T-Mobile Home Internet, doesn’t support Hulu’s vMVPD, Hulu + Live TV.