Inside SNKRS: Exclusive Access – Nike
Exclusive Access on SNKRS is an invitation to access coveted product, outside of regular launches. The goal is always to reward members with access to products they’ll love. Granted, there are bad actors out there who try to game the system, and Exclusive Access has been specifically designed to take that fact into consideration. Read on to understand how Exclusive Access works, so you’re prepared and ntent engagement is just one of many factors that are used to determine Exclusive Access, and these factors are used in different combinations and at different times. Trying to determine what these factors are and how to influence them (or getting a bot to tap on buttons) will not increase your chances of getting Exclusive tting up multiple new accounts to try and game the system may result in blocked launch access. For the best opportunity at access, engage with launches on SNKRS using one account, on one combination of factors used to determine Exclusive Access is constantly changing. Based on the amount of product available, there is always some element of luck added to the mix. As a result, receiving Exclusive Access is never ceiving Exclusive Access does not mean a pair is reserved for you in your size – just that you get an opportunity to purchase the product outside of general launch. To avoid your size selling out before you’ve purchased, have SNKRS downloaded and Push Notifications enabled so that you’re the first to know when you’ve received Exclusive Access. Also note that Exclusive Access is only available for a limited time.
This Is How to Get High-End Designer Sneakers Before They …
FIRST THINGS FIRST: As a true “#menswear” enthusiast, I’m all-in for today’s luxurious designer sneakers. Seriously, just look around: It’s as if we all collectively blinked, and guys everywhere traded in their ratty, decades-old running shoes for sleek pairs with suede swooshes, “tonal laces, ” and eye-popping color schemes. Frankly, the only problem with all of this fabulous new footwear is actually purchasing a pair: No one ever knows when certain models are going to drop, how many pairs the manufacturer will be selling, or even where you can get them. (Yes, this is all by design. )
This summer, Adidas Originals may or may not release a collaboration with the musician Pharrell. Nike’s unlimited stream of limited-edition Jordans is rumored to include a Wu-Tang Clan–designed pair, as well as ultra-exclusive one-off models produced alongside New York–based designer-shoe meccas KITH and Extra Butter. (And good luck ever buying a pair from Yeezy, the Adidas line that Kanye West has single-handedly publicized to prominence. )
But don’t worry if you’re dying for a pair that is guaranteed to sell out. Just follow these three steps.
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Spot your new kicks
Traditionally, the biggest drop days
for new sneakers were NBA All-Star Weekend (in February); Black Friday,
in November; and the weekend before Christmas. But as sneaker culture has gone mainstream, there are now new sneaker drops on almost every day of the year. The only consistency is the time: Whether in a specialty store or online, set your alarms: 10 a. m. EST. You never know what specific models are dropping—brands cancel or announce releases with the unpredictability of your craziest of ex-girlfriends. (Nike is known to pull releases less than 24 hours before they’re due to go on sale). But there are apps out there that aim to predict, with admittedly limited reliability, the schedule of upcoming release dates. The best on both iOS and Android are Unlaced (free), or the Nike-centric J23 ($1. 99).
So if there’s a shoe you want—like, say the New Balance Deconstructed 580 (shown above)—your best bet is to follow those apps and then, like a hunter in a deer stand, set up watch on Instagram and Twitter for your shoes to flash by. Search terms like #KOTD (Kicks of the Day), #KicksonFire and #Heat. Also be sure
to follow a man who calls himself “Gucci Paul, ” an elusive thirtysomething Brit who has proven consistently trustworthy in the info that he posts. Regardless, the minute any noteworthy kicks drop, you’re bound to know about it on any of these shoe-dedicated accounts: @Sneakernews, @CollectiveKicks, @KicksonFire, @Hypebeast, and select retailers like @KithSet, @Cncpts, and @ExtraButterNY.
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Close the deal on your new kicks
Once you see a pair of shoes drop that you can’t live without, now it’s time to buy them. Or at least try. Most retailers, whether brick-and-mortar or online, now sell the limited-edition kicks through a raffle system.
It works like this: You apply for a particular style and size in advance, and then a lucky few are selected and offered the chance to buy. In person, you simply arrive and collect a ticket, but online sales are usually tied to social media. For example, Extra Butter’s process involves posting a photograph of the shoes on Instagram and directing followers to its website. If, like many frustrated sneakerheads, you don’t like the roll of the dice, you can try to stack the odds in your favor by turning to bots such as (from $95) or (from $325). These bots bombard stores with multiple applications for a single customer, significantly upping his chances.
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Try (again) to buy those new kicks
What if you don’t manage to score the sneakers you’ve been stalking, your first option is a reputable reseller. Sure, you could scour Twitter or eBay, but you’re at risk of shelling out for fakes. Instead, sneaker collector Thomas Sun suggests trying one of the top resellers including RIF (), Flight Club (), or Stadium Goods (). “Most of the people who take in sneakers at these stores for resale have worked there a long time,
so they don’t really get caught off guard [by fakes], ” Sun says. “And with legit product, always ask for the original receipt so you know it’s 100% Nike or Yeezy. ”
Really, really hard-to-find sneakers will cost you a high premium from a reseller—don’t even get me started on the recent black Yeezy 750 Boosts, originally $350, on sale now for $2, 000 or higher—but it’s a sweat-proof way of shopping.
But here’s the thing: In the case of most brands, buying them from a reseller won’t always cost you extra. In fact, a little patience could score you a bargain pair of kicks. According to Tyler Blake, the blogger and reseller known as @TheRealTBlake, the industry’s made it deliberately difficult to gauge how many pairs of any given shoe will be offered. A lot of pairs are likely to be reissued within days to help slake the thirst of that frenzied market. Blake himself regularly opts to wait out the initial hysteria and scour the websites for Foot Locker or KITH a few days later. “If a style is still sitting there, chances are it’s offered [on resale] for less than retail price. ” If a major store over-orders a particular style, it’ll discount them and sell through alternative channels, driving down prices for customers shopping the secondary market. Blake says it’s not unusual to find new sneakers 20-40% off within weeks or even days of their release at retailers like eBay or If you miss out? Don’t worry. There’s always another pair dropping tomorrow.
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How To Get Nike SNKRS Exclusive Access | SneakerNews.com
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The Nike SNKRS App first launched in 2015 during All-Star Weekend in New York City; through this digital platform, the brand promised a unique channel that would deliver the most coveted footwear drops while honing in on the culture of kicks and the deep history rooted in community. Since then, the SNKRS App has become ground zero for must-have footwear, and while many of us have reveled in the triumph of “GOT EM”, many are left in the dust as the supply continues to fall way short of the demand. There’s also the unwritten belief that “bots” are also taking advantage of the system, which has forced the brand to evolve their sneaker release system into Draws which are basically random lotteries that grant random entrants the opportunity to purchase sneakers at MSRP (which in itself is a huge win).
Above that tier of release procedure is Exclusive Access. Nike SNKRS grants select users the opportunity to purchase shoes ahead of schedule without the hassle of waiting in line or crossing fingers in blind hope. And for the upcoming 50-pair Off-White Nike Dunks release, Nike has confirmed that Exclusive Access is the only way the public will be able to buy the shoes.
So, how does one get on this seemingly VIP-level list? While the selection of recipients seems completely random, Nike reveals some factors that help its internal algorithm make its selections. Here they are:
1. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app.
2. The more active a member of the community is, both in engagement with SNKRS’ content series and specific releases, the more personal Exclusive Access invitations become.
3. Activity includes participation in specific content series, including viewing “Behind the Design” videos, interacting with polls, entering launches and engaging during SNKRS Live sessions.
4. Exclusive Access invitations are good only for a limited time.
5. Invitations for Exclusive Access to the Nike x Off-White Dunk on SNKRS will be available to select members of the community August 9 and continue over multiple days.
The key here is point number two, which basically says that the Nike SNKRS App will reward participation and engagement. Exclusive Access will likely not go to dormant users who do the bare minimum of entering Draws on Saturday mornings. And with a huge uptick in App programming (SNKRS Live, the comics, Behind The Design, etc. ), there’s plenty of content to peruse that can both enrich your sneaker knowledge while increasing your chances on purchasing the Off-White Dunks. And it doesn’t stop there either, because Exclusive Access applies for almost every major sneaker release.
Nike is simply leveraging the demand of its product to build a more robust community, and there’s nothing wrong with that. A larger community could lead to even more programming on the SNKRS App, which could lead to new opportunities to explore sneaker releases and, most importantly, an increase in supply. If you haven’t downloaded the SNKRS App already, do so now.
Frequently Asked Questions about how to get exclusive sneakers
How do you get exclusive access on Snkrs?
Exclusive Access on SNKRS is an invitation to access coveted product, outside of regular launches. … Interact with the content you’re truly interested in. … Setting up multiple accounts could reduce the likelihood of obtaining Exclusive Access. … There is no way to ‘tick all the boxes’ and be guaranteed Exclusive Access.More items…