How to Open an Amazon Account After Suspension in 2021
January 15, 2020Written by Nicasio Co III
One of the biggest fears of new and experienced Amazon sellers is receiving an account suspension letter. It is as if you’ve hit a brick wall, questioning yourself where you went wrong. Then you start your frenzy search on how to open Amazon account after suspension. Unfortunately, it is not as simple as sending a request to customer service to reopen your account or clicking a button to reactivate it. In the case, it is not a “request. “, but an “appeal. ”
Three phases of account suspension
At this stage, you can still plead your case and send an Amazon suspension appeal. Amazon has three levels of account suspension as follows:
Suspension = this is when you receive a notification with a subject: “Your selling privileges have been removed. ” Don’t worry because there’s still hope in reinstating your account by sending an appeal = if you received this notification, it means Amazon denied your appeal. Can you send another one? Sadly, it is not possible. Banned = at this point, Amazon permanently kicks you out of the marketplace with no chances of creating a new account ever again. It is due to repetitive appeals or forceful emails that only worsen the situation.
Thus, your only chance on how to open an Amazon account after a suspension is at the suspension stage. Remember that you only have one shot at appealing your case. The moment you mess this up, you’re not allowed to sell on Amazon ever again
The curious case of opening another account
Can I open a new account instead? This is not a good idea. Even an Amazon suspension expert will refuse to handle your request to open another account, it’s too risky. Within Amazon’s Seller Code of Conduct, “you may only maintain one Seller Central account for each region you sell. ” Others say that you could do so with a legitimate business justification like you own different brands with separate businesses for each or Amazon recruits you in a program where you’re required to open multiple accounts. But it is better to be safe than forever be banned.
How to open Amazon account after suspension the RIGHT way
Now that you know the three stages of grief–err–suspension and you can’t–for whatsoever reason–open a new account, what is the next course of action? Write a formal appeal. Yup, this one’s unavoidable, or you could witness your business going down the drain. If you’re not confident enough to compose it, ask help from an Amazon suspension ever, here are the basics of creating an Amazon suspension appeal:
Keep calm and don’t rush it.
Of course, it is hard to remain calm right now. We understand your resentment, and it’s natural to lose your cool in this type of situation. But it wouldn’t help you if you lash out on social media or threaten Seller Performance. Take responsibility and acknowledge the problem. Don’t play the blame game. Remember that this is your only chance to reinstate your account, so keeping calm, cool, and level headed is the best way to approach this situation.
Check and resolve pending support tickets.
Do a brief “spring cleaning” first. Resolve any pending tickets and try if there’s a way to improve the health of your account. You don’t want Amazon to doubt your worth as a seller once they start reviewing your appeal, and your account.
Find out why your suspended.
Here are the most common reasons for an Amazon seller account suspension:
Poor performance metrics. You can check this out at the Account Health page. Keep in mind that you should meet and maintain the following performance targets:
Order defect rate: < 1%Pre-fulfillment cancel rate: < 2. 5%Late shipment rate: < 4% Violating Amazon policies. It is either you're selling a prohibited product or disobeyed Amazon's Seller Code of Conduct. Subpar customer communication. Amazon is a customer-centric company, and by ignoring their most valuable asset is not a good idea. Create a POA or Plan of Action. Answer the following questions when composing a POA: What is the root cause of the issue? What are your actions to address the issue? How can you prevent this from happening again. Submit your letter of appeal to Amazon. After writing the suspension appeal letter, send it to Seller Performance for review. Where do you send it? Open the account suspension notification that you received from them. Click the "Appeal decision" button at the bottom of the letter. Enter all essential details in the form, review it carefully, and hit "Submit Appeal. " Wait for a reply. Sad to say, you won’t receive a reply right away. Usually, it takes up to 48 hours for Amazon to revert their decision, but let's be realistic, you're not the only one they're attending. How many sellers are there on Amazon again? And, don't be tempted to send multiple letters or status requests, it will not make the appeal process run faster, unfortunately.. Receive a response from Amazon. You will receive a reply via email. Hopefully, it is the one you wish for. In conclusion, Amazon only wants the best for its customers, and it's your job as a seller to provide exceptional service that exceeds customer expectations. You can avoid this unfortunate scenario if you read Amazon's Seller Code of Conduct and regularly monitor your account health. In doing so, you will not experience googling "how to open Amazon account after suspension. " Did you get suspended? Seller Interactive has a team of Amazon suspension experts that will provide you with top-notch Amazon suspension help. For inquiries, email [email protected]. Go from surviving to thriving on the power and influence of advertising to increase sales. Learn more about how you can benefit from our management to usRead More 5 Ways Amazon FBA Consultants Can Help Your Business If you want to be a successful Amazon seller, you have to work smarter than harder. One of the ways to do this is through delegation. You can delegate many tasks, like order fulfillment management, at which an Amazon FBA consultant is extremely good. Why do you need an Amazon consultant? Can't you do it […] Top 4 Seller Mistakes When Doing Amazon Product Listing Optimization Have you wondered how Amazon recommends products to you when you search for them? For example, even if you only put “shoes” on your search query, they are most likely to recommend boots or platform shoes, both of which are very specific types of shoes. The answer is Amazon product listing optimization. As an Amazon […]
How To Open A New Seller Central Account After Suspension
What do I do if My Account is Suspended Permanently? Every Successful Amazon Seller dreads being suspended. While there are a wide variety of ways to appeal a suspension, there are times that a seller simply cannot get the account reinstated. This article and video gives suggestions, ideas, and tricks to set up a new Amazon selling account without flagging Amazon. First Idea:Open a New Account. Open a new LLC for your business. This LLC can be a subsidiary of your existing business. For example, if business 1 is suspended by Amazon, you can create business 2 which can be owned by business 1 and still sell on Amazon. A unique bank account, credit card, e-mail, phone number, and tax information is needed. A Google Voice number could be used if you do not want to create a new cell phone number. Make sure you are not using the same static IP address associated with the suspended account. If all these things check out, you should not run into any issues with the new Idea:Purchase an existing Amazon selling account. There are various platforms where you can purchase existing seller accounts. This option can be very expensive. Going through a broker, purchasing the business and inventory can cost upwards of $200, 000. This would not be a great fit for many users, but we like to include it as an option on the table. We are suggesting to buy an existing business with verifiable tax infrastructure for this idea. Third Idea: Write and explain the situation. Average wait time is 45 rarely works, but we have seen it succeed on occasion. Conclusion: There are no guarantees when an account is suspended, however, the three ideas above can work when applied correctly with a little bit of luck on your side! As always if you need any help with your Amazon account we are here to help! Book a consulting call with MyAmazonGuy today!
How To Unsuspend Your Amazon Account
How to Unsuspend your Amazon Account
I’ve seen a huge spike of suspended Amazon accounts in 2016. Amazon is getting more serious about performance, likely due to the fact that everyone is now selling on Amazon so they can be more picky in who they want to work with. And if you sell on Amazon, chances are you will at some point deal with warnings or notifications that can or have led to a formal suspension from Amazon. This article is meant to simplify the steps to help you get back reinstated. It is highly recommended you hire a consultant who has dealt with Amazon suspensions before because you’ll get your account back live faster and that’s likely going to save you more money than the cost of hiring the consultant.
Read the suspension notice. Attempt to understand it.
Diagnose the reason suspended, and identify how to adhere the policy Amazon claims you violated.
Fix the problem.
THEN – Write an appeal response to the suspension.
Wait 7 days. Yes 7 days.
Appeal reviewer will respond – if you submitted a plan and excuted the fix, you get back live.
IF NOT – they will give you followup requests.
Address followup requests. Likely in relationship to the execution of your plan, or they want a more detailed plan.
Wait 3 days.
If no response after 3 additional days (total 10 days) – write to get expedited review.
Alternatively you can:
Hire a consultant who will do these steps for you, and will lead to faster appeal responses.
How to best take care of your Amazon suspension
Granted, the best way to take care of a suspension is to never get suspended. This means checking the performance notices Amazon sends you. If you check your account health once a week you will see the problems coming from a distance. Amazon is actually pretty lenient and gives you a month notice on possible suspension before actually suspending you. They do this through multiple notices to make a change on your account. If you take no action, you will get suspended.
It is critical that when in writing the appeal, you address the appeal directly in the special notice area and not through a standard Amazon ticket.
Click view appeal. Read it there. (See reasons why your account be suspended. )
Once you understand the appeal, write a response, and fix the problem. You should write 3-5 bullet points. Admit the problem, be concise, and don’t make excuses.
Remember – Amazon’s perspective is the onus is on you as the seller. The onus is on you to have accurate ASINs product listings. The onus is on you to have good metrics like shipping time. The onus is on you to keep your customers happy. Any extenuating circumstances are moot. If you can’t give a world class ecommerce experience to the customer, Amazon is okay with losing your business. With this in mind, follow these best practices.
Less is more. Write concise bullet points in all communication. This review department doesn’t take direct phone calls. They have tons of paperwork. If you can make it so they can get that you understand the problem and have fixed it in less than 30 seconds, this is ideal. Attaching documents is discouraged – only do if specifically requested.
Write in bullet points.
Admit the problem. Admit that you violated the policy. This is the first step. Admitting the problem tells Amazon you get it and can fix it.
Reasons your account could be suspended:
Poor metrics: Shipping times, customer satisfaction.
Policy violation: Selling products against Amazon policies such as guns, expired product, or against USA government regulations.
Product mismatch: If you sell a product that is similar to someone else’s but they aren’t the exact same, make sure you have a unique ASIN. If you sell a 2008 version of a product that has a 2016 version – this is a poor customer experience and Amazon puts the onus on you to separate the ASINs.
Multiple accounts. You are only allowed one account per IP address/billing address.
Frequently Asked Questions about how to open new amazon seller account after suspension
Can I create a new Amazon seller account after suspension?
Open a New Account. Open a new LLC for your business. … For example, if business 1 is suspended by Amazon, you can create business 2 which can be owned by business 1 and still sell on Amazon. A unique bank account, credit card, e-mail, phone number, and tax information is needed.Feb 13, 2020
How do I Unsuspend my Amazon seller account?
Steps to get your Amazon account reinstated from a suspension:Read the suspension notice. … Diagnose the reason suspended, and identify how to adhere the policy Amazon claims you violated.Fix the problem.THEN – Write an appeal response to the suspension.Wait 7 days.More items…•Apr 4, 2018
How do I reactivate my suspended seller account on Amazon?
To reinstate your seller’s account, send a petition to Amazon. Use the below steps:In your account, go to the Seller Central.Navigate the performance tab, and from the dropdown choose Performance Notifications.Locate the Suspension Notice and then click on the appeal tab.More items…•Feb 18, 2021