Minimum Advertised Price Monitoring Software | Prisync
Puts your brand’s price positioning & image in your control by following your resellers for you.
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Our minimum advertised price monitoring software controls seller prices for you so they don’t sell below the price you’ll determine. Set the rules and let us handle the tracking.
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Our MAP monitoring software detects MAP violations for you so that no seller can damage your brand image. Don’t let your brand-building efforts go in vain.
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“Track your wholesalers, see if they are out of stock, see if they are selling below MAP. ”
Andrew S.
V. P. Purchasing
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Monitoring sellers manually is a time suck. Don’t waste time, use MAP monitoring software to save yourself and your team time for important decision making.
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MSRP vs MAP Policy: What’s the Difference? – PriceSpider
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There are a lot of acronyms in retail pricing. If you’re trying to figure out what various pricing policies and agreements mean and what they’re for, it can be confusing.
Two common acronyms you run into in the world of retail are MAP policies and MSRP.
Here’s a quick look at what these terms are and what purpose they serve.
What is an MSRP?
An MSRP is the “manufacturer’s suggested retail price. ” It’s essentially a guidepost that lets consumers and sellers decide: is this a fair price for this product?
Also known as the list price or “sticker price, ” the MSRP doesn’t have to be followed by sellers. And if they bundle your product or provide additional services, they may charge people more. (If they charge people more without providing more though, they’ll be far less competitive. )
An MSRP is also definitely not a minimum price. It’s not legally binding, and it’s more like a benchmark for the consumer than a restriction for the seller. The only real restriction it provides is that it contributes to consumerism: your customers know the fair value of your product, so if a seller charges them more, they better be offering more.
What is a MAP policy?
MAP stands for “minimum advertised price, ” and a MAP policy is a legal document brands use to define the lowest possible price a product can legally be advertised for. It doesn’t just set the minimum, though. MAP policies also outline penalties for violating the minimum advertised price and the process to follow if a seller is found in violation.
A MAP policy is intended to protect against price erosion, and what we call “race-to-the-bottom” pricing, where every seller has to decrease their price in order to stay competitive until they’re essentially selling at-cost.
MAP policies should always be created with the help of a lawyer. They’re situation-specific, so brands should never use a generic, cookie-cutter MAP policy. A lawyer can help you craft a policy that fits your goals and needs.
(Not sure if you need a MAP policy? Here’s how to tell. )
The difference between MSRP and MAP Pricing
A helpful way to think about the difference is that an MSRP is like an unofficial upper limit for your price, and your MAP is an official lower limit for your price. An MSRP is aimed at the consumer, and a MAP is aimed at the retailer.
The consequences for going above the MSRP, on the other hand, is likely just a loss of sales as the natural result of competition.
The consequences for going below the MAP depends on the MAP policy, but could range from a temporary ban from selling the product, the inability to order more stock, or termination of the seller relationship.
The latest resources to take back control of the shoppers’ journey, maximize sales conversion, and protect your brand
Advanced AI-driven MAP Monitoring & Enforcement Software
Advanced AI-driven MAP Monitoring & Enforcement Software
Protect your brand and product margins with Intelligence Node’s AI-driven MAP monitoring, enforcement, and compliance solution. With 99% price matching accuracy, real-time notifications, and zip code level tracking, identify price violations, high-risk sellers, and counterfeiters and take corrective action immediately.
Brands that trust Intelligence Node’s MAP Monitoring Software.
Grow & Preserve Margins
Up to 15%
growth in a quarter
Identify & Tackle Violators
24X7 across the globe
even when you’re asleep
Monitor sellers
With 99%
accuracy
Protect your brand (and profitability)
Gone are the days when your MAP compliance policy could alone serve as a guideline stating terms for pricing, promotion & product representation for resellers. Any brand with an online presence today needs a legally comprehensive, AI-driven MAP enforcement process in place to ensure complete MAP compliance. You need the technology to monitor hundreds and thousands of your brand’s products sold online- that you may not even be aware of- and keep sellers violating your MAP terms in line with timely email intimations; all of this round-the-clock and round-the-globe!
“ With Intelligence Node we were able to accurately identify multiple price violations at the zip code level within days of going live. These features along with real-time email notifications have made MAP monitoring extremely easy for us to implement & get results fast. ”
Anna Analytics Manager at Nestle
Learn how other brands are using our MAP Monitoring solution.
20%
Of tracked products report MAP violations everyday
$2. 6 B
Is lost in revenue from MAP violations in the US alone every year
17%
Average loss in margin for reported violations.
80%
Of sellers online are unauthorized, making MAP monitoring a necessity
$200 M
Cost of retracting counterfeit goods for a single brand
100x less
Control Counterfeits by removing fake goods from the market
Activate AI-powered MAP enforcement
Get a personalised walkthrough of our MAP Monitoring Software today!
Get the MAP Monitoring Advantage
Boost brand equity, margins, and overall revenue.
Identify high-risk sellers and products with at least 99% accuracy.
Reduce operational and seller compliance costs by almost half.
Prevent counterfeit goods from cannibalizing your market share significantly.
Grow & control a robust sales network by converting unregistered sellers into legitimized sellers.
Plug-N-Play
No tech integration needed
Automated Reporting
Customizable alerts and email intimation system
Builts for Real Teams
Intuitive UI. No training needed
Frequently Asked Questions
MAP Monitoring
Minimum Advertised Price or MAP is a predefined price set by the manufacturer or a brand below which retailers agree not to advertise a product.
A Minimum Advertised Price (MAP) is needed to enable fair competition across all distribution channels and for brands to maintain their image and positioning and protect it from brand erosion.
Typically, manufacturers or brands that supply products to retailers or resellers set Minimum Advertised Prices for their products.
If a product is protected under a MAP policy, retailers cannot display a price lower than the predefined minimum advertised price in advertisements or online listings. But, these restrictions are limited to advertised and listed prices and if a customer walks into a store, retailers can choose to sell the product below the minimum advertised price.
A Minimum Advertised Price or a MAP violation occurs when retailers advertise or list products online at prices below the agreed upon minimum advertised prices as defined in the MAP policy. MAP policies help keep track of authorized sellers and MAP violations can lead brands to identifying unauthorized sellers and counterfeit products.
Tracking MAP violations enables brands to identify rogue sellers that are selling below the predefined MAP prices. It is a way to ensure your brand margins and identity are protected as deep discounts and low prices could erode your brand integrity and lead to distrust amongst your customers. It can also protect your retail partners against loss of sales due to unauthorized discounts provided by fraudulent sellers.
A MAP monitoring software tracks retailers and resellers across your eCommerce ecosystem 24×7 to identify any price violations and detect fraudulent sellers. It enables brand protection by automating MAP enforcement and keeping you updated on any price compliance violations through email alerts and notifications.
Yes, Intelligence Node’s AI-driven MAP monitoring goes beyond identifying price violations with 99% accuracy and 10-second refresh rates to detecting fraudulent sellers and alerting brands against counterfeit products. Our accurate, intuitive algorithms can find price compliance violations that often go undetected by other vendors or internal pricing software and can alert you of price violations in real-time via email notifications.
Yes, Intelligence Node offers a bespoke, scalable MAP monitoring solution which seamlessly integrates with your internal systems and enables you to implement a fully customized MAP monitoring strategy, fast. From choosing the number of SKUs, retailers, marketplaces and eCommerce websites to monitoring violations on a zip code or a global level, and tracking violations as frequently as every 10-seconds or once everyday, we can accommodate all your requirements and present them to you in a unified, user-friendly dashboard.
Yes, Intelligence Node’s MAP monitoring solution can detect violations and unauthorized sellers on Amazon or any other marketplace or website where your products are sold. In addition, we offer frequent data refresh rates and real-time notifications so your team can respond quickly to these violations.
With Intelligence Node’s MAP Monitoring solution, your team gets real-time notifications on the MAP monitoring dashboard and price violation alerts through email notifications.
You can request a free demo here and book a convenient time with our sales experts to learn more about our AI-driven MAP monitoring capabilities.
Find out how Intelligence Node can help your brand grow.
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Frequently Asked Questions about map price monitoring
What is MAP pricing?
MAP stands for “minimum advertised price,” and a MAP policy is a legal document brands use to define the lowest possible price a product can legally be advertised for. … MAP policies also outline penalties for violating the minimum advertised price and the process to follow if a seller is found in violation.
How is MAP pricing calculated?
a) The Minimum Advertised Price (MAP) shall be calculated as a 20% discount from the most current published Manufacture Suggested Retail Price (MSRP) list. Example: Angels’ Eyes Product with a MSRP of $50.00 has a MAP of $40.00 (50.00 x . 80).
What is MAP monitoring software?
A MAP monitoring software tracks retailers and resellers across your eCommerce ecosystem 24×7 to identify any price violations and detect fraudulent sellers. It enables brand protection by automating MAP enforcement and keeping you updated on any price compliance violations through email alerts and notifications.