Microsoft Seo

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SEO for small business: Everything you need to know – Microsoft

If you don’t have a website in 2019, does your small business
even exist?
Probably not.
Eighty-eight percent of consumers now do online research before they buy a product or service. Which means having an online presence is crucial if you want to succeed.
But how do you make sure your business gets in front of the right
people online?
Well, you need to optimise your website for SEO.
Ready to get started?
Here’s our small business SEO optimisation guide for beginners.
What is SEO?
SEO stands for search engine optimisation. Its goal is to make it
easier for potential customers to find you online.
When someone searches the internet, search engines (usually Google) return the most relevant results. The results are ranked in order of priority. So, the first result is the most relevant, and so forth.
The problem is that there are usually thousands of search engine results pages, or SERPs. But 90 percent of people won’t look past page 1.
So where does that leave you?
Well, that’s where SEO comes in.
SEO aims to help your small business rank as highly as possible.
This way, customers are more likely to find you and, so, do business with you.
How does SEO work?
The more a search engine knows about your business, the greater
your chances of ranking at the top of the search results. So, the main idea
behind SEO is to make it as easy as possible for search engines to:
Find your businessUnderstand what it’s all about
Let’s say a customer is looking for a gluten-free bakery in
Edinburgh. They log on to their favourite search engine and look up “gluten
free bakeries in Edinburgh”.
The
search engine will use a program called a web crawler to scour the internet for
related content. It’ll then make a list of the most relevant web pages. So, if
you run a bakery in Edinburgh and have gluten-free options, you’ll want to make
sure search engines know this.
Of course, while this is the basic idea, there’s a lot more to SEO. Google uses more than 200 factors to decide how websites rank in search results. And while some factors are common knowledge amongst SEO specialists, others are controversial or even pure speculation.
That said, if you stick to the following basic principles, you
can’t go too far wrong:
Make it as easy as possible for web crawlers to read your website. Use simple, clear language to describe what each page is aboutMake sure your website is as user-friendly as possible. In particular, it should:Be simple to navigate Have simple, error-free codeWork well on both desktop and mobile Load in three seconds or less Create quality content. As a rule, this means content that’s: Relevant and useful to the people you want to become your customersEasy to understandActionableAccurateBuild your authority. If search engines think your website is an authoritative source of information, it’ll have an advantage over others. Regularly publishing quality content is half the battle. But you’ll also want to get your content shared and win backlinks to other quality websites
What are the benefits of SEO for small business?
The biggest benefit of SEO is that it helps you get found more
quickly on the web.
Think of it this way: a letter can reach its intended recipient only if it’s addressed correctly. Well, if your online presence were a letter, good SEO is the right address and a first-class stamp.
But SEO also has other small business benefits. In particular:
It has a high return on investment (ROI)Many SEO techniques are relatively simple to implement and cost little or no money. But the results can be staggering. Consider this. 62. 2 percent of users will click on an organic
search result (one web page search engines think is relevant to your query). By
contrast, only 2. 8 percent of users will click on a paid advert
It’ll help you make more salesSEO-friendly websites are fast, easy to navigate, useful and easy to read on any device. This encourages users to stay, browse and make a purchase. By contrast:53 percent of users will leave a website if it takes more than 3 seconds to load57 percent of users will leave a website that doesn’t work well on their phoneIn a Northumbria University psychological study, 94 percent of those who distrusted a website did so because the design looked outdated
It gives you an edge over your competitionIt doesn’t matter if your competitors are bigger or have more resources than you. If your website is SEO-optimised, it’ll rank better and get more exposure than a website that isn’t
It’ll help your business grow Good SEO makes you more visible online. Which means you’ll get in front of more potential customers
Getting started with SEO: Choosing an SEO specialist for your small business
SEO specialists can make or break your website. Reputable professionals will help you boost your online presence. But if you pick someone that uses dodgy practices (called black hat SEO), you could quickly find yourself plumbing the depths of page 20.
So what should you look for when choosing an SEO specialist?
Here are four tips:
Have
a goal in mindSEO is a vast area, so you need to get specific. Do you want to rank better for certain keywords? Make your website more user-friendly? Or, perhaps, increase your backlinks? Knowing what you want to achieve will make it easier to choose the right specialist
Discuss the processHow does the SEO specialist plan to reach your goals? What keywords will they target? Which techniques will they use? And, most importantly, will they track performance and measure results?
Ask
them: “Can you get me to rank at the top of Google? And how long will it take? ”
These are trick questions. There are no straightforward answers. So if an SEO specialist is overpromising, there’s a good chance they’re inexperienced or plan to use black hat tactics. Either way, they’ll do more harm than good in the long run.
Is
it easy to communicate? Does speaking to the SEO specialist make you feel confident? Or do they leave you with more questions than answers? SEO is a long-term project, so you need to choose someone you’re comfortable communicating with.
5 simple SEO tips for small business you can implement today
While an SEO specialist can help you improve more quickly, there’s
a lot you can do yourself for little or no money. Here are five simple SEO tips
you can start using straight away:
Sign up for Google Search Console. This is a free tool that’ll show you any issues you should fix to improve your website’s SEO. Bing webmaster tools can also give you invaluable insightsClaim your Google My Business listing and fill it out as best as you can. This will boost chances of appearing in local search results. Other free directories worth signing up for include:Bing Places for BusinessYellFreeIndexYahoo localFind out what your customers are searching for. Brainstorm potential keywords. And, once you’ve written a few down, use a free tool such as or Moz to build out your keyword listStart a blog and update it regularly. Businesses that blog consistently are 434 percent more likely to feature in search results than businesses that don’t blog. Yes: 434 percentGet active on social media. Social media is a great source of traffic to your website. Research suggests that the more people visit your website, the better it’ll rank in search results
All set?
Time to conquer
Google’s page one.
SEO for small business: Everything you need to know - Microsoft

HTTP & SOCKS Rotating Residential

  • 32 million IPs for all purposes
  • Worldwide locations
  • 3 day moneyback guarantee

Visit shifter.io

SEO for small business: Everything you need to know – Microsoft

If you don’t have a website in 2019, does your small business
even exist?
Probably not.
Eighty-eight percent of consumers now do online research before they buy a product or service. Which means having an online presence is crucial if you want to succeed.
But how do you make sure your business gets in front of the right
people online?
Well, you need to optimise your website for SEO.
Ready to get started?
Here’s our small business SEO optimisation guide for beginners.
What is SEO?
SEO stands for search engine optimisation. Its goal is to make it
easier for potential customers to find you online.
When someone searches the internet, search engines (usually Google) return the most relevant results. The results are ranked in order of priority. So, the first result is the most relevant, and so forth.
The problem is that there are usually thousands of search engine results pages, or SERPs. But 90 percent of people won’t look past page 1.
So where does that leave you?
Well, that’s where SEO comes in.
SEO aims to help your small business rank as highly as possible.
This way, customers are more likely to find you and, so, do business with you.
How does SEO work?
The more a search engine knows about your business, the greater
your chances of ranking at the top of the search results. So, the main idea
behind SEO is to make it as easy as possible for search engines to:
Find your businessUnderstand what it’s all about
Let’s say a customer is looking for a gluten-free bakery in
Edinburgh. They log on to their favourite search engine and look up “gluten
free bakeries in Edinburgh”.
The
search engine will use a program called a web crawler to scour the internet for
related content. It’ll then make a list of the most relevant web pages. So, if
you run a bakery in Edinburgh and have gluten-free options, you’ll want to make
sure search engines know this.
Of course, while this is the basic idea, there’s a lot more to SEO. Google uses more than 200 factors to decide how websites rank in search results. And while some factors are common knowledge amongst SEO specialists, others are controversial or even pure speculation.
That said, if you stick to the following basic principles, you
can’t go too far wrong:
Make it as easy as possible for web crawlers to read your website. Use simple, clear language to describe what each page is aboutMake sure your website is as user-friendly as possible. In particular, it should:Be simple to navigate Have simple, error-free codeWork well on both desktop and mobile Load in three seconds or less Create quality content. As a rule, this means content that’s: Relevant and useful to the people you want to become your customersEasy to understandActionableAccurateBuild your authority. If search engines think your website is an authoritative source of information, it’ll have an advantage over others. Regularly publishing quality content is half the battle. But you’ll also want to get your content shared and win backlinks to other quality websites
What are the benefits of SEO for small business?
The biggest benefit of SEO is that it helps you get found more
quickly on the web.
Think of it this way: a letter can reach its intended recipient only if it’s addressed correctly. Well, if your online presence were a letter, good SEO is the right address and a first-class stamp.
But SEO also has other small business benefits. In particular:
It has a high return on investment (ROI)Many SEO techniques are relatively simple to implement and cost little or no money. But the results can be staggering. Consider this. 62. 2 percent of users will click on an organic
search result (one web page search engines think is relevant to your query). By
contrast, only 2. 8 percent of users will click on a paid advert
It’ll help you make more salesSEO-friendly websites are fast, easy to navigate, useful and easy to read on any device. This encourages users to stay, browse and make a purchase. By contrast:53 percent of users will leave a website if it takes more than 3 seconds to load57 percent of users will leave a website that doesn’t work well on their phoneIn a Northumbria University psychological study, 94 percent of those who distrusted a website did so because the design looked outdated
It gives you an edge over your competitionIt doesn’t matter if your competitors are bigger or have more resources than you. If your website is SEO-optimised, it’ll rank better and get more exposure than a website that isn’t
It’ll help your business grow Good SEO makes you more visible online. Which means you’ll get in front of more potential customers
Getting started with SEO: Choosing an SEO specialist for your small business
SEO specialists can make or break your website. Reputable professionals will help you boost your online presence. But if you pick someone that uses dodgy practices (called black hat SEO), you could quickly find yourself plumbing the depths of page 20.
So what should you look for when choosing an SEO specialist?
Here are four tips:
Have
a goal in mindSEO is a vast area, so you need to get specific. Do you want to rank better for certain keywords? Make your website more user-friendly? Or, perhaps, increase your backlinks? Knowing what you want to achieve will make it easier to choose the right specialist
Discuss the processHow does the SEO specialist plan to reach your goals? What keywords will they target? Which techniques will they use? And, most importantly, will they track performance and measure results?
Ask
them: “Can you get me to rank at the top of Google? And how long will it take? ”
These are trick questions. There are no straightforward answers. So if an SEO specialist is overpromising, there’s a good chance they’re inexperienced or plan to use black hat tactics. Either way, they’ll do more harm than good in the long run.
Is
it easy to communicate? Does speaking to the SEO specialist make you feel confident? Or do they leave you with more questions than answers? SEO is a long-term project, so you need to choose someone you’re comfortable communicating with.
5 simple SEO tips for small business you can implement today
While an SEO specialist can help you improve more quickly, there’s
a lot you can do yourself for little or no money. Here are five simple SEO tips
you can start using straight away:
Sign up for Google Search Console. This is a free tool that’ll show you any issues you should fix to improve your website’s SEO. Bing webmaster tools can also give you invaluable insightsClaim your Google My Business listing and fill it out as best as you can. This will boost chances of appearing in local search results. Other free directories worth signing up for include:Bing Places for BusinessYellFreeIndexYahoo localFind out what your customers are searching for. Brainstorm potential keywords. And, once you’ve written a few down, use a free tool such as or Moz to build out your keyword listStart a blog and update it regularly. Businesses that blog consistently are 434 percent more likely to feature in search results than businesses that don’t blog. Yes: 434 percentGet active on social media. Social media is a great source of traffic to your website. Research suggests that the more people visit your website, the better it’ll rank in search results
All set?
Time to conquer
Google’s page one.
What are the 3 Types of SEO? - LinkedIn

What are the 3 Types of SEO? – LinkedIn

3 Different Types of SEO and how StudioHawk Rocks your SEO World with all of have heard of the term SEO. We’re guessing you’ve heard enough about it because here you are, on StudioHawk’s page where we tell you all about SEO. But did you know there are 3 types of SEO? Did you know we’re here to help you in all areas of SEO to get you up that Google page ranking? The three kinds of SEO are:On-page SEO – Anything on your web pages – Blogs, product copy, web SEO – Anything which happens away from your website that helps with your SEO Strategy- nical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot ’s look into these in more detail and show you how StudioHawk helps you with all of is on-page SEO? The short answer is all the copy on your web pages which help you rank. SEO tuned blog content, title tags, image alt-tags, internal links between relevant still looks for keywords on your website to match the search queries it runs. From its white paper on “How Search Works”:“Next, algorithms analyze the content of web pages to assess whether the page contains information that might be relevant to what you are looking most basic signal that information is relevant is when a webpage contains the same keywords as your search query. If those keywords appear on the page, or if they appear in the headings or body of the text, the information is more likely to be relevant. Beyond simple keyword matching, we use aggregated and anonymized interaction data to assess whether search results are relevant to queries. We transform that data into signals that help our machine-learned systems better estimate relevance”StudioHawk has an article on how you can improve your on-page does StudioHawk help you with On-Page SEO? In your monthly reports, we suggest blog article ideas. These are based on keyword research, what people are looking for in your industry, what searches are trending, and other such can take these blog suggestions and write them yourself. Or you can get the new StudioHawk Content Team to write them for also make suggestions for the copy on Product Pages and Category Pages, the meta descriptions, page titles, and ’re always on the lookout for what keywords and long-tail keywords are trending and can help you is Off-Page SEO? Off-Page SEO strategies are actions taken away from your website. Things we can do for you where we’re not changing the content on your biggest component of Off-Page SEO would be backlinks. This is where external websites, which are relevant to your business and have a good Page Authority, put a link on their site which leads back to you. Through this process Google transfers some of their Page Authority to your website, hence raising you up Google’s off-page SEO can include:Social Media you have great content but no rank then you can lose out to similar pages as you that DO have does StudioHawk help you with Off-Page SEO? As a pure SEO Marketing Agency, we help you with the backlink strategy. We endeavour to get your content out there and in the eyes and minds of other authoritative websites, to link back to you and to increase your Page SEO experts use industry tools to find websites perfect to link back to yours, and we only involve those sites which have an awesome Page Authority. We make sure you’re getting some strong backlinks for your a read here to understand more about backlinks and how they can help your ranking. And we have an article considering how many backlinks it takes to rank with is Technical SEO? Russ Jones from Moz says “Any sufficiently technical action undertaken with the intent to improve search results”Technical SEO can include indexing your website in such a way that it is easier for Google’s web bots to crawl and index your to know how Google crawls your site? More technical SEO can include reducing the image file size on your site (technically on-page SEO), so your webpage loads also includes optimising your website for mobile use. Google is rather keen on this metric for page rankings now since so many people are using mobile devices to search and navigate the does StudioHawk help you with Technical SEO? We report on broken links, site architecture, and XML site mapping, to show you how you can make your site look better to Google’s bots, and to feel better for people when they land on your can also help you with website migration, to ensure the structure for your new site suits the Google bots, so they can index you and rank you are the most important SEO factors for 2021? According to the Grow Hack Scale website, the top 10 Google SEO Ranking Factors for 2021 are:High-quality relevant content – On-Page SEOSolid Keyword Strategy – Off-Page SEOTrustworthy and Secure Site- Technical SEOHigh-Quality Backlinks – Off-page SEOMobile Friendliness – Technical SEOOptimised Images – On-Page SEOFast Site Speed- Technical SEOGreat Site-wide UX- Technical SEODomain Authority – Off-Page SEOSchema Mark up- Technical SEOThis list changes every year depending on different trends, and on the opinion of some different people. In 2020 Backlinks was third on the list for takeawayThe first takeaway is that SEO is more complicated than just finding the right words and using them. While Content is number 1 on the list, there are many more factors behind that number 1 spot you need to is only with a comprehensive combination of all 3 kinds of SEO that you will see positive results in the SEO in touch with us if you want to know more about SEO and get yourself on board with us to soar up the Google rankings.

Frequently Asked Questions about microsoft seo

What is Microsoft SEO?

SEO stands for search engine optimisation. Its goal is to make it easier for potential customers to find you online.Apr 6, 2020

Who is the best SEO in the world?

The Top SEO Companies in The WorldNeil Patel Digital (best for SEO content marketing)ReachLocal (best for local SEO)FATJOE (best for backlinks’ acquisition)OuterBox (best for eCommerce SEO)

What are the 3 types of SEO?

The three kinds of SEO are:On-page SEO – Anything on your web pages – Blogs, product copy, web copy.Off-page SEO – Anything which happens away from your website that helps with your SEO Strategy- Backlinks.Technical SEO – Anything technical undertaken to improve Search Rankings – site indexing to help bot crawling.May 25, 2021

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