Manage Multiple Social Profiles: 6 Simple, Powerful Tools
Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared. I’d love to share a bit about how I made these changes and the best social media management tools and strategies I’ve used for handling multiple social media accounts—whether you’re handling several company profiles or juggling your personal brand in multiple places. I’d love to hear from you on what insights you’ve learned as well! My biggest time-saver has been using a social media management dashboard where I can manage all my social media profiles from one central place. At Buffer, we’re aiming to build a simple, clean, and intuitive tool to help with just nefits:You log in once to manage everythingYou can perform multiple actions in the same spot—sharing, scheduling, and analyzingWhich networks it supports:Facebook, Instagram, Twitter, LinkedIn, and PinterestTools similar to Buffer:Hootsuite, Sprout Social, HubSpot, Everypost (and 20 more social media management tools)Once you’ve researched all your options, we’d love to help you schedule, publish and analyze your content across multiple accounts through Buffer Publish! Buffer Analyze is our social media analytics and reporting tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling nefits:Visual modern reports to show the impact of your social media marketingGet Shopify data such as top referral and top products, alongside your social media dataWhich networks it supports:Instagram Business profiles, Facebook Pages, Twitter, and ShopifyTools like Buffer Analyze:quintly, Social Report, and Socialbakers3. Facebook Inbox – social media monitoring and engagementFacebook Inbox, which comes with your Facebook Page, allows you to engage with your customers and audience on Facebook and Instagram from one streamlined nefits:Monitor multiple social media mentions in one locationQuickly engage with the mentions you wantWhich social media networks it supports:Facebook and InstagramTools like Facebook Inbox:TweetDeck, Hootsuite, and Brand244. Nuzzel – digests of posts from people you followOne helpful way to save time when managing multiple social accounts is to cut down on the number of times you must visit each network individually. One area of assistance here is pulling top social media posts out of social media and into your connects with Twitter and Facebook to give you daily updates of top news from people you follow. (You might be following a lot of people and don’t want to monitor all their posts. A trick is to create a fake Twitter account, follow only the people you want to monitor, and connect that account with Nuzzel. )Benefits:Never miss a top news or popular postMonitor a group of chosen profiles (people, brands, etc. )Which networks it supports:Twitter and FacebookTools like Nuzzel:Flipboard, Refind, and Stack5. Buzzsumo – tracking social media shares for your contentIf you’re managing social media, you’ll want a tool that shows you how your content is a quick and simple way to check the share count of your site’s content, plug your main URL into Buzzsumo and see the results. Buzzsumo gives you the share count for each top article on your site, aggregating data from Facebook, LinkedIn, Twitter, and nefits:Enter one URL, get many resultsSee which articles do well across multiple channels without having to constantly monitor multiple social channelsWhich networks it supports:Facebook, LinkedIn, Twitter, and PinterestTools like SocialCount:PostReach, Shared Count, and Bitly6. BuzzSumo Monitoring – notifications when you & your content go viralApart from tracking social shares, Buzzsumo’s monitoring tools have some great applications for managing multiple social media accounts as stead of visiting each social network to spot mentions, you can tell BuzzSumo to email you any time your name or company name appears in highly-shared blog can also be alerted when your content exceeds a certain number of nefits:Easily keep up to date on the virality of your brandGauge the quality of your content as it appears on social media (without needing to even be on social media)Which networks it supports:Facebook, LinkedIn, Twitter, and PinterestTools like BuzzSumo Monitoring:Mention and Social MentionThe single biggest help for managing multiple social media accounts is the ability to access everything from one of it like grocery shopping: You’ll save time if you can pick up bread, orange juice, ice cream, and napkins at one supermarket rather than stopping off at four different media dashboards (like Buffer and others, mentioned above) are ideal for this. It’s one of the most popular time-saving social media tips out social media platform is audience on each platform expects different types of content from you. You might want to post a video on Facebook, a GIF on Twitter, and an infographic on strategies for crafting the perfect caption are also different across the platforms. For example, hashtags work better on Instagram than Facebook; you can only use 140 characters for a tweet but 700 for a LinkedIn Buffer Publish, you can craft the perfect post for every social platform in one seamless social media posts with different content and captions to each of your social media profiles from one single place. All at once. 3. Schedule posts ahead of timeScheduling your content does a couple great things for you:It helps save you time by letting you batch your social media updates all at once and still share at multiple, best times throughout the helps make sure that you maintain a consistent publishing schedule and always have good content coming up social media management tools listed above (Buffer, Hootsuite, Sprout Social, etc. ) each allow for ’s queue system allows you to set up a series of optimal times in advance and publish one piece of content from your queue at each scheduled slot, or to schedule at specific times regardless of the queue. 4. Engage with those who are engaging with your postsReplying to people who engaged with your posts is a great social media strategy, made easier when you can access all these interactions from one are many social media monitoring and engagement tools out there that’ll help you gather all your social media engagement. You can then jump into a conversation and quickly reply your follower. A popular method of displaying stats on social media is to show them as week-over-week growth. This is super great in so many cases. Yet, sometimes it can be a bit misleading. What if you had a really spectacular week with a number of unique events and happenings? It might throw off a bit of your analysis in the weeks surrounding eating a benchmark is a bit of an easier way to measure performance week-over-week and ’ve found post-over-post analysis to be especially helpful. For instance, on Twitter, we identify popular tweets as those that gain 200 or more clicks. So when it comes time to check the stats, we can see at a glance which ones met those standards (and reshare them accordingly) you’re interested in more, SimplyMeasured has a great overview of four different ways to find social media benchmarks:Benchmarks of social leaders and influencers in your nicheBenchmarks from your own history and dataBenchmarks specific to your campaign and promotion goalsBenchmarks based on competitor numbersFor example, AgoraPulse can show you some of these benchmark stats for your Facebook Page, customized for your specific size of followers (e. g., you’ll see different numbers if your page has 1, 000 fans versus 10, 000 fans). 6. Automate as many tasks as you’re comfortable withAutomation—the process of setting up systems to work whether you’re around or not—can be super useful for managing multiple social profiles. Tools like Zapier and IFTTT allow you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another published a list of 101 ways to automate social media. Here are a few of their suggestions:We’ve shared some fun social media IFTTT recipes before, too—things like saving tweeted links to Pocket and welcoming new members to Facebook mmaryWe’re quite fortunate to have so many awesome tools and apps to rely on for managing social media accounts. When I think of the time I used to spend on social, I see the hours that I’ve saved since just in following a couple small strategies:Use a social media dashboard so I can log in at one placeSchedule posts ahead of time to save time and keep the content comingUse a social monitoring tool to keep track of mentions and engage followersFind simple stats that are meaningful and can be analyzed at a glanceThis post was originally written in 2014 and has been updated in October 2017.
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Why You Should Be Using Multiple Social Media Platforms
Social media is a great way for legal firms to engage with current and potential customers, but the question is: how can its potential be maximised? Above all, it is a great way to use multiple social media platforms to get your message to reach a larger audience.
Nowadays, the overwhelming majority of the UK population is online and this is even more true for those of working age. The widespread use of the internet resulted in extensive social media engagement.
This
landscape has changed as more platforms have emerged and, amid strong
competition for usage, many sites have fallen from the wayside. The graveyard
of social media includes the likes of Vine, DailyBooth and Virtual Tourist.
Several social media platforms are particularly prominent in the UK. These include Facebook, LinkedIn, Pinterest, Snapchat, Twitter and Instagram.
The
question for any firm with an online presence is whether they should engage
with these sites? And if so, which ones?
The answer to the first question is unquestionably yes. Having your own business website and embracing digital is fine. Also, it certainly needs to be well-designed, carry lots of important and relevant information and, most importantly of all, act as a channel through which clients and potential clients can make contact. However, none of that is much use if nobody sees it.
A
social media page can help attract traffic to your site in the first place. It
provides an extra outlet to publish news, views and other information, as well
as offering a new and highly accessible way to interact with your potential and
actual clients.
Understanding the Buyer’s Journey
These
two factors mean that in marketing terms, it initially impacts on the first two
parts of the buyer journey: the awareness stage, when the potential customer
first discovers that your company and services exist, followed by the
consideration stage, where repeated exposure to this knowledge is needed to
help persuade them to take up what is on offer.
Furthermore, once someone does become a client, using multiple social media platforms can be a great way of attracting further business. It offers another means to stay in touch with them, promote special offers and provide an extra contact point for new customers.
Since
one of the best marketing tools any firm has is the satisfied customer who
wants to recommend your services to their friends and family, a social media
presence offers a chance for them to send a link to others via their own accounts.
Some
firms are rather neglectful about social media. They may have a page on Twitter
or Facebook but pay little attention to it and make no major effort to maximise
its potential.
However,
even if one page is given lots of attention, that alone will only get you so
far. Only using one platform will constrain the kind of mediums you can use, as
well as the audience you can reach.
For example, if you only have Instagram, your content will be mainly visual, with less scope for text. If you don’t use a video-sharing platform like YouTube, you will pass up the perfect setting for providing longer video content. If you aren’t using Twitter, you will miss out on the ideal platform for sending short, sweet and simple messages with attached links. Digital Agency Network listed some effective marketing strategies for Twitter that you can use to get more followers on the platform.
Depending on your target market, you may find that some sites are not much use for your services and you will be best off putting more content on some sites than others. However, it is still true that by using multiple platforms you can reach more of your audience.
After all, according to the Digital 2019 Report from WeAreSocial and Hootsuite, not only do 45 million Britons (67 per cent of the population) use social media, but the numbers suggest considerable overlaps.
For
instance, of those 45 million, around 35-40 million actively use Facebook,
while 37. 1 million use YouTube. Add in 27 million LinkedIn profiles, 24 million
Instagram accounts and an estimated 13-14 million Twitter users and it is clear
there are millions of multiple account users.
This means those devising buyer personas for marketing purposes can never simply describe the archetypal customer as someone who uses just one particular social media platform. That alone is reason enough to aim to place content on more than one of them.
Tailor
your content accordingly
Having
established that it is useful and effective to have content on different social
media platforms, you can start to build a comprehensive social media strategy.
This will have two elements. Firstly, you can consider how you might best reach
your target audience and plan to produce the content accordingly, be it blogs, adverts,
videos or images.
Secondly, you can seek to use the most appropriate platform for each of these, which will, in turn, enable you to avoid targeting sites that are of little use to you. This is important because you don’t want to waste time and effort producing the wrong kind of content for mediums that will not be used heavily by your target market.
Define your target persona
noted that the buyer persona is unlikely to be the user of just one kind of
social media, it is still worth working out in this context which platforms fit
it best. This is one of the best ways to work out which sites to use, as there
are notable differences in terms of usage by different demographics. For
instance, Instagram would be a good platform for a firm whose target persona
was young and female.
It is also worth noting that demographics change. For example, it is well known that the typical Facebook user has been getting gradually older, with low levels of usage by under-18s. That means it has a largely adult, working-age audience that will fit the personas of legal services clients.
At BeUniqueness, we have great expertise in the area of social media. We use a wide array of different strategies across several mediums and we can help firms develop the strategies that will be best for them. This way, your firm can maximise its reach to your target market.
Manage Multiple Social Profiles: 6 Simple, Powerful Tools
Maybe this sounds familiar to you: I used to log in to each and every individual network to compose new posts, check what’s happening in my streams, follow up on conversations and follower requests, and basically perform any other little bit of social media management that was on my plate. I switched to dashboards and tools, and my productivity has soared. I’d love to share a bit about how I made these changes and the best social media management tools and strategies I’ve used for handling multiple social media accounts—whether you’re handling several company profiles or juggling your personal brand in multiple places. I’d love to hear from you on what insights you’ve learned as well! My biggest time-saver has been using a social media management dashboard where I can manage all my social media profiles from one central place. At Buffer, we’re aiming to build a simple, clean, and intuitive tool to help with just nefits:You log in once to manage everythingYou can perform multiple actions in the same spot—sharing, scheduling, and analyzingWhich networks it supports:Facebook, Instagram, Twitter, LinkedIn, and PinterestTools similar to Buffer:Hootsuite, Sprout Social, HubSpot, Everypost (and 20 more social media management tools)Once you’ve researched all your options, we’d love to help you schedule, publish and analyze your content across multiple accounts through Buffer Publish! Buffer Analyze is our social media analytics and reporting tool for online brands that want to make better decisions about their social media strategy and measure their results without feeling nefits:Visual modern reports to show the impact of your social media marketingGet Shopify data such as top referral and top products, alongside your social media dataWhich networks it supports:Instagram Business profiles, Facebook Pages, Twitter, and ShopifyTools like Buffer Analyze:quintly, Social Report, and Socialbakers3. Facebook Inbox – social media monitoring and engagementFacebook Inbox, which comes with your Facebook Page, allows you to engage with your customers and audience on Facebook and Instagram from one streamlined nefits:Monitor multiple social media mentions in one locationQuickly engage with the mentions you wantWhich social media networks it supports:Facebook and InstagramTools like Facebook Inbox:TweetDeck, Hootsuite, and Brand244. Nuzzel – digests of posts from people you followOne helpful way to save time when managing multiple social accounts is to cut down on the number of times you must visit each network individually. One area of assistance here is pulling top social media posts out of social media and into your connects with Twitter and Facebook to give you daily updates of top news from people you follow. (You might be following a lot of people and don’t want to monitor all their posts. A trick is to create a fake Twitter account, follow only the people you want to monitor, and connect that account with Nuzzel. )Benefits:Never miss a top news or popular postMonitor a group of chosen profiles (people, brands, etc. )Which networks it supports:Twitter and FacebookTools like Nuzzel:Flipboard, Refind, and Stack5. Buzzsumo – tracking social media shares for your contentIf you’re managing social media, you’ll want a tool that shows you how your content is a quick and simple way to check the share count of your site’s content, plug your main URL into Buzzsumo and see the results. Buzzsumo gives you the share count for each top article on your site, aggregating data from Facebook, LinkedIn, Twitter, and nefits:Enter one URL, get many resultsSee which articles do well across multiple channels without having to constantly monitor multiple social channelsWhich networks it supports:Facebook, LinkedIn, Twitter, and PinterestTools like SocialCount:PostReach, Shared Count, and Bitly6. BuzzSumo Monitoring – notifications when you & your content go viralApart from tracking social shares, Buzzsumo’s monitoring tools have some great applications for managing multiple social media accounts as stead of visiting each social network to spot mentions, you can tell BuzzSumo to email you any time your name or company name appears in highly-shared blog can also be alerted when your content exceeds a certain number of nefits:Easily keep up to date on the virality of your brandGauge the quality of your content as it appears on social media (without needing to even be on social media)Which networks it supports:Facebook, LinkedIn, Twitter, and PinterestTools like BuzzSumo Monitoring:Mention and Social MentionThe single biggest help for managing multiple social media accounts is the ability to access everything from one of it like grocery shopping: You’ll save time if you can pick up bread, orange juice, ice cream, and napkins at one supermarket rather than stopping off at four different media dashboards (like Buffer and others, mentioned above) are ideal for this. It’s one of the most popular time-saving social media tips out social media platform is audience on each platform expects different types of content from you. You might want to post a video on Facebook, a GIF on Twitter, and an infographic on strategies for crafting the perfect caption are also different across the platforms. For example, hashtags work better on Instagram than Facebook; you can only use 140 characters for a tweet but 700 for a LinkedIn Buffer Publish, you can craft the perfect post for every social platform in one seamless social media posts with different content and captions to each of your social media profiles from one single place. All at once. 3. Schedule posts ahead of timeScheduling your content does a couple great things for you:It helps save you time by letting you batch your social media updates all at once and still share at multiple, best times throughout the helps make sure that you maintain a consistent publishing schedule and always have good content coming up social media management tools listed above (Buffer, Hootsuite, Sprout Social, etc. ) each allow for ’s queue system allows you to set up a series of optimal times in advance and publish one piece of content from your queue at each scheduled slot, or to schedule at specific times regardless of the queue. 4. Engage with those who are engaging with your postsReplying to people who engaged with your posts is a great social media strategy, made easier when you can access all these interactions from one are many social media monitoring and engagement tools out there that’ll help you gather all your social media engagement. You can then jump into a conversation and quickly reply your follower. A popular method of displaying stats on social media is to show them as week-over-week growth. This is super great in so many cases. Yet, sometimes it can be a bit misleading. What if you had a really spectacular week with a number of unique events and happenings? It might throw off a bit of your analysis in the weeks surrounding eating a benchmark is a bit of an easier way to measure performance week-over-week and ’ve found post-over-post analysis to be especially helpful. For instance, on Twitter, we identify popular tweets as those that gain 200 or more clicks. So when it comes time to check the stats, we can see at a glance which ones met those standards (and reshare them accordingly) you’re interested in more, SimplyMeasured has a great overview of four different ways to find social media benchmarks:Benchmarks of social leaders and influencers in your nicheBenchmarks from your own history and dataBenchmarks specific to your campaign and promotion goalsBenchmarks based on competitor numbersFor example, AgoraPulse can show you some of these benchmark stats for your Facebook Page, customized for your specific size of followers (e. g., you’ll see different numbers if your page has 1, 000 fans versus 10, 000 fans). 6. Automate as many tasks as you’re comfortable withAutomation—the process of setting up systems to work whether you’re around or not—can be super useful for managing multiple social profiles. Tools like Zapier and IFTTT allow you to sync up multiple apps so that when a certain activity happens, it kicks off a separate activity in another published a list of 101 ways to automate social media. Here are a few of their suggestions:We’ve shared some fun social media IFTTT recipes before, too—things like saving tweeted links to Pocket and welcoming new members to Facebook mmaryWe’re quite fortunate to have so many awesome tools and apps to rely on for managing social media accounts. When I think of the time I used to spend on social, I see the hours that I’ve saved since just in following a couple small strategies:Use a social media dashboard so I can log in at one placeSchedule posts ahead of time to save time and keep the content comingUse a social monitoring tool to keep track of mentions and engage followersFind simple stats that are meaningful and can be analyzed at a glanceThis post was originally written in 2014 and has been updated in October 2017.
Did you find this article helpful? You might also like our all-you-need social media toolkit.
Get started for free now
Frequently Asked Questions about multiple social media accounts
Is it better to have multiple social media accounts?
Furthermore, once someone does become a client, using multiple social media platforms can be a great way of attracting further business. It offers another means to stay in touch with them, promote special offers and provide an extra contact point for new customers.Aug 26, 2019
How do you successfully manage multiple social media accounts at once?
The 6 best social media management strategiesAdd your social media profiles to a dashboard. … Create unique posts for each social media platform. … Schedule posts ahead of time. … Engage with those who are engaging with your posts. … Compare your social media stats to a benchmark. … Automate as many tasks as you’re comfortable with.More items…
Why would someone create multiple social media accounts?
This is because it has been observed that one person operates or has more than one account. The reason for this has been attributed to hacking of the previous accounts by fraudsters or perhaps an individual forgetting his/her password and deciding to open another account to reconnect with family and friends.Feb 3, 2018