The Nike Exclusive Access on SNKRS App Explained
Nike’s new Exclusive Access system will reward its most active users by giving them early access to drops.
The Exclusive Access system on SNKRS will give active members first dibs on major drops like the Off-White x Nike Dunk “The 50” pack.
The new Exclusive Access system will be available only to select members from August 9 onwards. The Off-White x Nike Dunk “The 50” pack, for example, will be part of a series of summer drops that will be released via Exclusive Access.
Exclusive Access system grants selected members early access to upcoming releases. According to a press release, “Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access. ”
Who gets Exclusive Access? Short answer: active members. The system draws from over 50 variables — including prior SNKRS entries, content engagement and poll responses — to identify the most active members in the SNKRS community.
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How do I know I have exclusive access? Push notifications will alert notify you of this. Strong caveat: this does not guarantee that products will be reserved in your usual sizes, even though you get early access to drops.
While you may gain early access to the Off-White x Nike Dunk “The 50” pack, shoes will not be reserved in your usual sizes.
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Will this be available in Singapore: At the moment, Singapore does not have access to the iOS and Android SNKRS app. Stay tuned for further updates on how the Nike Exclusive Access system will be implemented locally.
How To Get Nike SNKRS Exclusive Access | SneakerNews.com
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The Nike SNKRS App first launched in 2015 during All-Star Weekend in New York City; through this digital platform, the brand promised a unique channel that would deliver the most coveted footwear drops while honing in on the culture of kicks and the deep history rooted in community. Since then, the SNKRS App has become ground zero for must-have footwear, and while many of us have reveled in the triumph of “GOT EM”, many are left in the dust as the supply continues to fall way short of the demand. There’s also the unwritten belief that “bots” are also taking advantage of the system, which has forced the brand to evolve their sneaker release system into Draws which are basically random lotteries that grant random entrants the opportunity to purchase sneakers at MSRP (which in itself is a huge win).
Above that tier of release procedure is Exclusive Access. Nike SNKRS grants select users the opportunity to purchase shoes ahead of schedule without the hassle of waiting in line or crossing fingers in blind hope. And for the upcoming 50-pair Off-White Nike Dunks release, Nike has confirmed that Exclusive Access is the only way the public will be able to buy the shoes.
So, how does one get on this seemingly VIP-level list? While the selection of recipients seems completely random, Nike reveals some factors that help its internal algorithm make its selections. Here they are:
1. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app.
2. The more active a member of the community is, both in engagement with SNKRS’ content series and specific releases, the more personal Exclusive Access invitations become.
3. Activity includes participation in specific content series, including viewing “Behind the Design” videos, interacting with polls, entering launches and engaging during SNKRS Live sessions.
4. Exclusive Access invitations are good only for a limited time.
5. Invitations for Exclusive Access to the Nike x Off-White Dunk on SNKRS will be available to select members of the community August 9 and continue over multiple days.
The key here is point number two, which basically says that the Nike SNKRS App will reward participation and engagement. Exclusive Access will likely not go to dormant users who do the bare minimum of entering Draws on Saturday mornings. And with a huge uptick in App programming (SNKRS Live, the comics, Behind The Design, etc. ), there’s plenty of content to peruse that can both enrich your sneaker knowledge while increasing your chances on purchasing the Off-White Dunks. And it doesn’t stop there either, because Exclusive Access applies for almost every major sneaker release.
Nike is simply leveraging the demand of its product to build a more robust community, and there’s nothing wrong with that. A larger community could lead to even more programming on the SNKRS App, which could lead to new opportunities to explore sneaker releases and, most importantly, an increase in supply. If you haven’t downloaded the SNKRS App already, do so now.
This Is How to Get That Elusive Nike SNKRS Exclusive Access
Nike SNKRS has undoubtedly given us all our fair share of L’s over the years, and to be quite honest, that’s putting it mildly. The Swoosh is looking to help you enhance your chances of landing those must-have kicks moving forward, however, and bring you personalized drops in the process with an updated Exclusive Access release cording to the brand, the new and improved Exclusive Access platform is designed to give Nike members, and the SNKRS community, better access to the hottest releases. With Exclusive Access invitations, members of the SNKRS community are awarded personalized purchase offers based on their engagement in the SNKRS app. In short, the more active you are, the more personal these invitations become. Customers can help their case by engaging with the SNKRS content series and given releases. More specifically, Nike suggests viewing “Behind the Design” videos, participating in polls, entering launches, and engaging during SNKRS Live sessions. Sounds simple enough, but beware, these Exclusive Access invitations are only good for a limited time, so to keep receiving, you’ll want to continue announces the Exclusive Access revamp as it is currently prepping for a summer filled with highly anticipated releases, led by Virgil Abloh’s Off-White™ x Nike “Dear Summer” collection, which consists of 50 — yes, 50 — colorways of the Dunk Low. Those hoping to secure a pair can cross their fingers and look forward to invitations for Exclusive Access being sent out to Nike members beginning August take advantage of the Exclusive Access platform, make sure you become a Nike member and download the SNKRS app if you haven’t stay updated on everything happening in the sneaker world, follow @highsnobietysneakers on Instagram, check out the best sneakers to add to your rotation this week, and sign up to our newsletter for the latest sneaker news sent straight to your inbox.
Frequently Asked Questions about nike app early access
How do I get early access on Nike app?
When we have a fresh pair of shoes we think you’ll love, we’ll send an offer to your Nike App inbox to invite you to get them first. It’s all part of being a Nike Member and getting early access to the very best Nike products, inspiration, and community.
What does early access mean on SNKRS?
Nike’s SNKRS app gives its most active users early access The Exclusive Access system on SNKRS will give active members first dibs on major drops like the Off-White x Nike Dunk “The 50” pack.Jun 22, 2021
Is early access on SNKRS random?
And for the upcoming 50-pair Off-White Nike Dunks release, Nike has confirmed that Exclusive Access is the only way the public will be able to buy the shoes. … While the selection of recipients seems completely random, Nike reveals some factors that help its internal algorithm make its selections.Jun 17, 2021