Aurora, Russian SEO Company. Looking for Russian SEO …
Russian SEO done right
Russian digital marketing company with a proven track of success.
with proven results
Be found on Yandex with our unique Russian SEO expertise. Focused keyword research, white hat link building, and transparent reports will help you to improve your rankings and get more visits.
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Free quote
Drive more traffic
with Yandex PPC platform
Real ROI driven PPC campaigns including effective keyword targeting and writing engaging ads. We continuously optimize running campaigns and monitor the keyword performance.
Social media marketing
in Russian social networks
Increase your social influence, authority and brand awareness with our content strategy. Connect with your audience on Vkontakte and Odnoklassniki, two most popular Russian social media platforms.
Read our case studies
real metrics and rankings
We are proud of our every client success. And we are ready to present a select few of such client case studies. Well, let the results speak for themselves…
Looking for Russian Audience?
Are you a small, medium or large business looking for Russian customers? Or are you worldwide brand looking for communication with Russian audience?
Entering the Russian market? Looking for Russian marketing support?
Look no further! We help you reach and convert your Russian audience.
Four important facts you should know about Russian market:
Huge Potential: Russia is the fastest growing e-commerce market in Europe. And now it is the 1st largest internet market in Europe.
Growing Internet Use: Russian Federation is one of the leading countries for Internet use in Eastern Europe.
Socially Connected Country: Russian Federation is the fifth-largest socially connected country in the world (eMarketer research, 2012).
Cross-Border Outreach: Russian language is widely used not only in Russian Federation but in all ex-USSR countries.
Who We Are
Aurora, Russian SEO Company is a digital marketing agency that has proven to deliver Russian-speaking customers through SEO, PPC, and Social Media services.
Here are five facts about us:
Serving you since 2007.
Native-speaking Russian online marketing experts.
Full-service company: SEO, social media, PPC, analytics.
trica and certified specialists.
Yandex SEO is what we do. And we do it well!
What We Do
Although our specialty is search engine optimization we offer you wide variety of online marketing services targeting Russian audience:
Yandex and search engine optimization.
Russian PPC management (, [email protected], etc).
Russian social media marketing.
Content development (Russian language).
Web development (landing pages, open source CMS, eCommerce).
Keyword research in Russian language.
Web analytics and conversion rate optimization.
Link building for your project.
SEO services for popular open source CMS.
Not Your Typical SEO Agency
Best Practices We implement quality content and SEO best practices for our clients to have high rankings and growing traffic.
Unique Expertise Since 2007, we have provided expert digital marketing guidance and strategy for businesses looking for next-level solutions.
Never Outsourcing We never outsource your project. All specialists working for your project are located in our company’s offices.
Transparent Reports We provide monthly reports and insights from dedicated account managers who are always looking the ways to improve your strategy.
Proven Results We provide our clients the highest level of service and results. And we have a proven track record of delivering results to our clients.
Hear what our clients are saying about us:
I had the great pleasure of working with Aurora Internet LLC and Anton Trebunskiy on a web development project to rebuild the DoorDash Engineering blog with a custom template, new analytics, and SEO optimization.
Our old blog was in bad need of an update and needed a lot of work to be user friendly, fulfill SEO best practices and be bug free. With Anton’s help we were able to build a new web experience that had an improved user experience, was responsive on all devices, included a variety of new features without any technical bugs. Not only did Aurora help us launch the new site with no defects but they also created a way to easily add new features in the future.
If you are looking to build a new site with a custom template and SEO best practices I would highly recommend Aurora for their web development experience and ability to deliver high quality results.
Ezra Berger
Engineering Branding & Content Management Specialist
DoorDash
On behalf of Grid Dynamics, please accept this letter of recommendation regarding the services of Aurora Internet, LLC (Saratov, Russia).
Their company provided SEO consulting services and implemented the results to our company’s website and blog. We have worked with Anton Trebunskiy since May 2010. We still contact Aurora Internet, LLC when we have any SEO needs.
I would recommend Aurora Internet, LLC for your website business needs.
Victoria Livschitz
Founder, CTO and Chairman of the Board of Directors
Grid Dynamics International, Inc
We wrote a book about itRussian SEO in 2021-2022: Trends and Features of Russian Search
Nowadays, good online search visibility is an essential element of a successful business, especially one that deals in foreign countries.
We’ve created a whitepaper where we go through both SEO trends in general and consider some specific factors of Russian search as well.
Read more
Top SEO Companies in Russia – 2021 Reviews | Clutch.co
Service Focus
65% Search Engine Optimization
25% Pay Per Click
10% Social Media Marketing
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15% Advertising
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“They are always in touch and quite organized in regular activities. ”
CMO, Depositphotos
Let our team find the right match for you.
30% Search Engine Optimization
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11% Advertising
11% Content Marketing
11% Pay Per Click
8% Branding
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“Their style of work was professional and explanative. ”
Manager, Revansh
50% Public Relations
30% Marketing Strategy
“They were always in touch with me. ”
Head of Sales, Cyprus Legend
30% Web Development
“Web app development is not an easy task to accomplish but they met and exceeded our expectations. ”
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20% Advertising
“The overall level of the knowledge demonstrated impressed us. ”
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“The designs they created looked amazing. ”
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More Service Providers in Russia
SEO in Russia. What to Keep in Mind? – Delante Blog
Are you thinking about expanding your online store and engaging in SEO in Russia? When it comes to e-commerce, it’s probably one of the most appealing countries in the world. So, if you’re planning to sell your products in Russia, start by finding out what SEO in this country looks like and what are the characteristics of Russian e-commerce.
A brief introduction to SEO in Russia
Russia undoubtedly belongs to the list of the most fascinating countries in the world. It’s enormous and inhabited by 150 million people, more than 12 million of them live in the country’s capital – Moscow. Russia is renowned primarily for its beautiful nature. It can boast with the deepest lake in the world, mountain peaks that are several thousand meters high or coniferous forests that occupy the area of thousands of kilometres.
Unsurprisingly, Russian is the official language in Russia and it’s written down with the use of civil script – a simplified form of Cyrillic. This fact certainly affects the local e-commerce market and consequently, SEO.
The e-commerce market in Russia
Without a shadow of a doubt, business owners who consider entering the Russian market should be pleased with the fact that the number of Internet users in Russia increases every year. In 2015, only 59. 53% of inhabitants used the Internet on a regular basis, while in 2018 the number reached 62. 40%. Russians are also increasingly eager to shop online – over the past few years, the growth has reached as much as 10% (in 2015, 37% of the Russian population [38 million] shopped online, while in 2018 the number increased to 47%, [almost 50 million]).
Russian Internet users – what are they like?
To access the net, Russians prefer using computers and laptops (68%) rather than mobile phones (61%).
Tablets aren’t particularly popular in this country (28%).
85% of Russian Internet users browse the net every day.
A typical Russian person spends approximately 6 hours and 29 minutes a day online.
21% of Internet users take advantage of voice search.
The most efficiently developing websites
[source:]
The chart above presents a ranking of the Russian e-commerce sites which were developing rapidly in 2018. As you can see, the analysis covers different market segments, you can find there both online pharmacies (, ), hypermarkets () as well as hardware and decoration stores (, ) or e-commerce platforms ().
It’s particularly worth noting that the pharmacy market in this country is developing really impressively, which can be an incentive for owners of online shops with medical accessories or drugs who are thinking about entering the Russian market.
The most popular websites
What online shops are the most frequently chosen by Russian customers? The chart below presents the most widely visited sites in Russia in 2015.
[źródło: E-commerce Report Russia 2018, Ecommerce Foundation, pobrano z:]As you can observe in the chart, Russians don’t necessarily choose only their domestic stores. Alibaba, a Chinese e-commerce platform offering a wide range of products, certainly holds court and it’s the most frequently visited website in Russia. According to the chart, Russians love both online auction sites and direct sales sites.
We’ve already mentioned above that Russian Internet users don’t restrict themselves only to domestic stores. In 2018 as many as 56% of customers were buying online in both domestic and foreign online shops, 30% opted solely for the Russian e-commerce and the remaining 14% chose companies from abroad.
[źródło: E-commerce Report Russia 2018, Ecommerce Foundation, pobrano z:]The graph above shows products most frequently bought online in 2017 by Russians. As you can see, consumer electronics sales (46%) truly dominate e-commerce in this country. Other things often chosen by Russians include: clothing (40%), home accessories (33%), culture (30%) and cosmetics (30%). On the other hand, Russian people aren’t so eager on buying food and beverages (only 8%).
Social media
Interestingly, almost every other Russian uses social media. In January 2019, this number amounted to 70 million inhabitants which equals 49% of the population (source:). There is an upward trend when it comes to social media platforms – in 2018 they gained 2 million new users! The vast majority of Russian social media aficionados (57 million) use mobile devices to access their accounts.
Surprisingly, Facebook isn’t the most popular social media platform in Russia. People there much more frequently choose its local equivalent, VKontakte (). 83% of Russians have signed up to this site, whereas Facebook is used by only 39%.
Other very popular and worth mentioning social media platforms include: YouTube (85%), Odnoklassniki (55%) or Instagram (46%). Russians aren’t big fans of Twitter (19%), Pinterest (9%), Snapchat (7%), Linkedin (7%) and Badoo (6%). So as you can deduce, when planning to conquer the Russian e-commerce market, shop owners should put main emphasis on Instagram advertising as this medium has a particularly huge reach in Russia.
Messengers and communicators
Communicators and messengers are also becoming more and more common in Russia. WhatsApp (59%) and Skype (37%) are by far the most popular choices. On the other hand, relatively few Russians have installed Messenger (13%).
Payment methods in Russia
[źródło:]The chart above presents payment methods most frequently preferred by Russians in 2018. Paying by card is an indisputable leader in the ranking (36%), however, it’s worth taking a closer look at E-wallet which still isn’t particularly popular in many countries.
As the name suggests, it’s a kind of an online wallet – the user signs up to a given service provider (in Russia, people usually choose Yandex Money but we’ll discuss it in more detail later in the article) and then gets an account where his/her money is stored. It’s also worth noting the complete opposite, meaning the Russians who still prefer to pay for their online shopping in cash (15%).
Russian Internet domains
is the main Russian Internet domain. However, that’s not the only one. Interestingly, the Internet domain, which was introduced in 1990 and assigned to the Union of Soviet Socialist Republics, is still used and registered in Russia. It’s also worth remembering about. рф – the world’s first domain in the Cyrillic, this domain doesn’t use the Latin alphabet for national website names.
SEO in Russia – what to laser in on?
If you want your online store to enter the Russian e-commerce market, you need to remember about one tiny aspect – Google doesn’t have a monopoly there. Yandex, the Russian equivalent of Google is also very important. Surprisingly, Yandex used to be the most popular search engine in Russia until July 2019, when the situation completely changed and Google has gained the majority of market shares.
[Search engine market share in Russia as of November 2019; source:]So, as you can see, Yandex still remains a major player when it comes to SEO in Russia, therefore it’s worth paying more attention to this search engine.
10 factors that affect the position of your website in Yandex
SEO principles for Yandex are very similar to those applied by Google and you’re probably already familiar with them. Above all else, Yandex values:
1. Content
There’s probably no place in the world and no search engine for which the “content is king” phrase wouldn’t matter. In Russian SEO it’s also the rule. The choice of keywords and their skillful implementation in the website content is important, but the quality of the content itself is even more crucial.
2. Technical website optimization
It’s mainly about making the website available for robots so that they can examine its content.
3. Region
Yandex puts great emphasis on local SEO, thus it’s necessary to know from which part of Runet the query comes from as in the first place the search engine checks queries from the same region.
4. Commercial factors
You have to earn the trust of Yandex search engine robots. Information about the company, payment or delivery methods and prices is highly appreciated. Moreover, Yandex’s trust level is also influenced by comments and opinions from business partners or users.
5. Behavioral factors
Robots focus on users’ activities and their time spent on the website. This is particularly relevant when you consider SEO for online stores.
6. Website navigation
Similarly to Google, Yandex prefers a simple and hierarchical structure comprehensible both for users and the search engine robots. Moreover, website navigation has a noticeable impact on internal links and helps Yandex to index the page.
7. Design
It’s not a factor that directly affects how the search engine robots perceive the website, nevertheless it’s important when we consider the behavioral perception of the site by its users.
8. Keyword density
Here, Yandex is very meticulous and strict – keywords shouldn’t constitute more than 6% of the text.
9. Domain age
Similarly to Google, the older the domain, the more trustworthy it becomes for the search engine.
10. Backlinks
Yandex has developed its own VITS index which is an important citation index designed to determine not only the quantity but also the quality of backlinks.
Many think that when it comes to search engines there’s no other choice but Google. However, they’re wrong. When working with international SEO it becomes clear that, while Google is usually the giant, some foreign markets are less reluctant to alternative search engine brands than the others. When optimizing a website in order to get Russian users there’s no other way but to get friendly with It means that if you want to enter the Russian market you need, along with exploring its cultural characteristics and shopping and searching behavior, dive deeper into the new algorithm requirements. Only then can you think of ranking high and reaching the majority of customers.
Matt Calik
Head of SEO & SEM
Yandex products that support Russian SEO
The vast majority of Yandex products is similar to those offered by Google, yet some of them are even better. Below you can see the profiles of five of them that deserve special attention if you consider running SEO in Russia:
Yandex Metrica – an equivalent of Google Analytics
It’s a free tool that enables you to monitor traffic to the site. Although it works on a similar basics as Google Analytics, it has some interesting additional functionalities.
WebVisor, a plugin that allows you to record user behavior on your website is one of the innovative solutions. Such recordings can be really helpful in doing proper SEO.
Yandex Direct – an equivalent of Google Ads
At a time when Google began to make profits from sponsored link campaigns, Yandex came up with Yandex Direct, an equivalent of Google Ads. Just as in the case of the Google product, when starting a campaign you can specify its budget and location. The bids depend primarily on the selected region.
Yandex Money
It’s an electronic wallet – you can create a free account and then transfer money to it using various payment methods. With Yandex Money you can effortlessly make online payments, shop or even pay bills. This payment method is becoming increasingly popular in Russia.
Yandex Market
It’s a service that allows the users of Runet to compare prices and goods from many shops, including these operating offline. Customers can give their opinions and rate products according to numerous parameters. So if you are a retailer and want to expand or start your business in Russia, take a closer look at this tool.
Yandex Merchium
It’s a free portal that enables you setting a new online store. Obviously the portal is compatible with other Yandex products and this is why the shop created with the use of Yandex Merchium is perceived well by the search engine robots.
A few words about
While running SEO in Russia, don’t forget about Google. Although the search engine didn’t used to be so popular in this country, the situation has changed over the last few months and Google is becoming more and more popular. What are the consequences?
Your SEO activities should be adjusted not only to Yandex but also to Google. The number of Russian Google users is strongly influenced by mobile devices with Android which dominate among Russian-speaking users, especially the younger ones.
To sum up
Russia is a powerful market where you can try to expand your business. Although succeeding on the Russian market can be a bit challenging, it’s not impossible. You’ll just need a pinch of creativity, texts written in cyrillic and a good game plan. When entering the local e-commerce, you need to remember about tailoring your site to both Google and Yandex as these two search engines are equally powerful in this country. Is it worth it? Well, the profits from doing SEO in Russia are disproportionately high in relation to the incurred costs.