Easy TikTok SEO Guide for 2022 – Paul Injeti SEO
Interested in TikTok SEO Services? Visit our services page for content creators here!
With TikTok becoming one of the most downloaded apps of 2020, we have been helping several of our clients enter the platform and begin working with TikTok influencers.
What is TikTok?
We understand that social media moves in fads, and we are prepared to take advantage of fads but never too over commit. It’s important to take advantage of TikTok marketing techniques in unison with campaigns on other platforms like Instagram and Facebook.
TikTok is a social media platform that takes advantage of short-form content and a network of hashtags and creators to generate traffic. On TikTok, there are many opportunities for content creators, consumers, and advertisers to utilize the platform.
Optimize Your TikTok Content for SEO
Many people post content on this platform, and they expect to instantly get results. One of the major benefits of TikTok is how hashtags can work to help small accounts grow into large accounts with hundreds of thousands of followers. SEO is the idea of optimizing your Tik Tok content for views, so they can connect you to more people who want to watch your content.
Use Hashtags to Generate Traffic
The most important part of TikTok SEO comes down to hashtags. In a similar way to how Instagram SEO works, hashtags will power your ability to optimize your content for the search engine. Across TikTok, specific demographics of people subscribe to certain hashtags based on their intent. Tapping into high volume hashtags on TikTok can be difficult, but you can use smaller volume tags to build your traffic and work towards larger hashtags.
Frequently Asked TikTok Questions
As a digital marketing consultant, I get a lot of questions about trending social media platforms, and TikTok is no different. Here are some of the most commonly asked questions by my clients about TikTok SEO.
Can TikTok help Website SEO?
A lot of people who make TikTok content don’t have a website, and as I work with more and more people who create content on that platform, I am teaching them some best practices when it comes to creating a website funnel for your TikTok users. Pointing these people to your website is an essential way to start growing your website authority as well as getting analytics on how they interact with your current content.
How Do I Find TikToc Hashtags for SEO?
When you choose your hashtags for your posts, you want to think about your demographic. If your content is funny or if it’s more informational, you should find hashtags that align with people who will want to watch your content and begin following you. Here is how I generate TikTok keywords that are effective for SEO:
Choose long-tail keywords with under 100k volume to begin focusing your efforts on
Update previous posts with new keyword selection
Select high volume keywords that are your final targets
Use a combination of both long-tail and high volume keywords on your posts
Can I Be a TikTok Influencer?
The most effective TikTok influencers take advantage of high volume hashtags to find more users to connect with. With a combination of engaging thumbnails and effective content titles, you can reel people into your content pretty easily once you start hitting views in the millions. Once you are an influencer, I always recommend setting up a website for your brand to start generating organic keywords and traction you can work off of in the future!
Is TikTok Good for Advertising?
We have run several ad campaigns for clients across TikTok and we think it’s been pretty great for general advertising! We can target specific demographics of people per our ad content and we are able to take advantage of new features they are adding like interactive polls.
We still believe that any good social media campaign will take advantage of Facebook and Instagram in addition to using TikTok. Sure, TikTok is a great resource for advertising, but it takes a multi-pronged effort across multiple platforms to really hit your target demographic.
Interested in More TikTok Search Engine Content?
We have created a selection of videos with the content creator Daniel S Wall! Daniel has over 300k followers on TikTok with almost 30mil likes and has seen the search engine change time and time again.
Check out our videos below to see our conversation about the TikTok Search Engine!
Hire Us To Build Your TikTok SEO Strategy
We will work with your team to build an effective TikTok SEO strategy that goes beyond TikTok to improve your website SEO, social media SEO, and more.
Check out our TikTok SEO Services for Content Creators page to get an idea for how we directly help organizations, and how we could potentially help you!
Easy TikTok SEO Guide for 2022 – Paul Injeti SEO
Interested in TikTok SEO Services? Visit our services page for content creators here!
With TikTok becoming one of the most downloaded apps of 2020, we have been helping several of our clients enter the platform and begin working with TikTok influencers.
What is TikTok?
We understand that social media moves in fads, and we are prepared to take advantage of fads but never too over commit. It’s important to take advantage of TikTok marketing techniques in unison with campaigns on other platforms like Instagram and Facebook.
TikTok is a social media platform that takes advantage of short-form content and a network of hashtags and creators to generate traffic. On TikTok, there are many opportunities for content creators, consumers, and advertisers to utilize the platform.
Optimize Your TikTok Content for SEO
Many people post content on this platform, and they expect to instantly get results. One of the major benefits of TikTok is how hashtags can work to help small accounts grow into large accounts with hundreds of thousands of followers. SEO is the idea of optimizing your Tik Tok content for views, so they can connect you to more people who want to watch your content.
Use Hashtags to Generate Traffic
The most important part of TikTok SEO comes down to hashtags. In a similar way to how Instagram SEO works, hashtags will power your ability to optimize your content for the search engine. Across TikTok, specific demographics of people subscribe to certain hashtags based on their intent. Tapping into high volume hashtags on TikTok can be difficult, but you can use smaller volume tags to build your traffic and work towards larger hashtags.
Frequently Asked TikTok Questions
As a digital marketing consultant, I get a lot of questions about trending social media platforms, and TikTok is no different. Here are some of the most commonly asked questions by my clients about TikTok SEO.
Can TikTok help Website SEO?
A lot of people who make TikTok content don’t have a website, and as I work with more and more people who create content on that platform, I am teaching them some best practices when it comes to creating a website funnel for your TikTok users. Pointing these people to your website is an essential way to start growing your website authority as well as getting analytics on how they interact with your current content.
How Do I Find TikToc Hashtags for SEO?
When you choose your hashtags for your posts, you want to think about your demographic. If your content is funny or if it’s more informational, you should find hashtags that align with people who will want to watch your content and begin following you. Here is how I generate TikTok keywords that are effective for SEO:
Choose long-tail keywords with under 100k volume to begin focusing your efforts on
Update previous posts with new keyword selection
Select high volume keywords that are your final targets
Use a combination of both long-tail and high volume keywords on your posts
Can I Be a TikTok Influencer?
The most effective TikTok influencers take advantage of high volume hashtags to find more users to connect with. With a combination of engaging thumbnails and effective content titles, you can reel people into your content pretty easily once you start hitting views in the millions. Once you are an influencer, I always recommend setting up a website for your brand to start generating organic keywords and traction you can work off of in the future!
Is TikTok Good for Advertising?
We have run several ad campaigns for clients across TikTok and we think it’s been pretty great for general advertising! We can target specific demographics of people per our ad content and we are able to take advantage of new features they are adding like interactive polls.
We still believe that any good social media campaign will take advantage of Facebook and Instagram in addition to using TikTok. Sure, TikTok is a great resource for advertising, but it takes a multi-pronged effort across multiple platforms to really hit your target demographic.
Interested in More TikTok Search Engine Content?
We have created a selection of videos with the content creator Daniel S Wall! Daniel has over 300k followers on TikTok with almost 30mil likes and has seen the search engine change time and time again.
Check out our videos below to see our conversation about the TikTok Search Engine!
Hire Us To Build Your TikTok SEO Strategy
We will work with your team to build an effective TikTok SEO strategy that goes beyond TikTok to improve your website SEO, social media SEO, and more.
Check out our TikTok SEO Services for Content Creators page to get an idea for how we directly help organizations, and how we could potentially help you!
How to Get More Views on TikTok – Later
TikTok can be a powerful tool for increasing brand first, you need to get more eyes on your videos. So how do you do that? In this blog post, we’re breaking down how to get more views on TikTok — from optimizing your content for the For You Page to using trending sounds:How to Get Views on TikTok:Optimize Content for the For You PageUse Trending Sounds and EffectsCollaborate With Other CreatorsEngage with Users in Your NichePost Valuable ContentCross-promote on Other PlatformsTip #1: Optimize Content for the For You PageIf you want to go viral on TikTok, your goal should be to get featured on the For You page (FYP)’s For You page is the app’s homepage, filled with an endless feed of algorithmically curated content tailored to a user’s beauty of the For You page is that anyone’s content can be featured — meaning you don’t need to be an established creator or have thousands of vertheless, it helps if you optimize your content to make it easier for the algorithm to recognize and promote. You can do this by:Using trending hashtagsPosting at optimal timesPrioritizing shorter videos (aim for 30 seconds or less)Want even more expert advice for achieving TikTok success? Watch our free How to Use TikTok for Business video course below:Tip #2: Use Trending Sounds and EffectsOne of the best ways to get views on TikTok is to hop on new ually, this means creating videos that include viral visual effects and TikTok fact, there’s a theory among some TikTokers that adding a trending sound to your video — even at a low volume — will trick the algorithm into showing your content to more people. Whether it’s true remains to be seen, but here’s what we know for sure: TikTok’s algorithm shows users content similar to what they’ve previously of people watch trend-based videos, so if you join in on a trend, you improve your likelihood of being discovered by those Trends come and go quickly on TikTok, so if you find one you want to try, act fast! Tip #3: Collaborate with Other CreatorsCollaborating with other creators (particularly those with an engaged community that mirrors your target audience) is another way to get more views on successful example of this is the skincare brand Peace Murray, the company’s VP of Brand and Consumer Marketing, told Marketing Brew that for their latest campaign, her team spent over a third of its budget on TikTok the company collaborated with @dermdoctor, a dermatologist with a massive following, the original video received over 1M views:And the repost on Peace Out’s account has 9K views and counting, making it one of the brand’s most popular that’s just one example. Brands large and small are prioritizing partnerships with TikTok #4: Engage With Users in Your NicheTikTok first gained recognition for its viral lip-syncing and dance videos, but it’s since become a home for all kinds of, whatever your niche, there’s a place for you — and your audience — on the you know who your target audience is, think about the type of content they’d engage with, and the creators they’d you have a list, start to build relationships with those users by liking and commenting on their videos and sending regularly engaging with other user’s in your niche, you’ll gradually build a support network for your can lead to more likes, comments, and shares for your own TikTok videos — which is the best way to boost your profile with the algorithm and secure more view for your #5: Post Valuable ContentIt may sound obvious, but one of the most effective ways to get views on TikTok is to create interesting and valuable you’ve spent a lot of time on the app, you may have noticed that “how-to” videos — and other educational content — perform Because they give viewers new, useful information that’s relevant to their Doctor Emi Mawson (aka @dentist_emi) for instance. The UK-based dentist is an expert at creating content that combines her professional expertise with tangible takeaways for her TikTok pairing trending effects and sounds with interesting but niche content, Dr. Mawson manages to attract thousands of viewers to her oral care TikTok Wondering where to start? Think about the most frequently asked questions you receive. Answer them in your videos! Tip #6: Cross-promote on Other PlatformsIf you’re an avid social media user, you may have noticed that many people now share their favorite TikTok videos to other platforms, brands, this cross-promotion can be an effective way to boost their TikTok content using the communities they’ve built on other social networks, like aring your TikTok videos to Instagram Stories (with a clear call-to-action that encourages viewers to check out your TikTok channel) is a great tactic to get more eyes on your there you have it, six ways to get more views on finding your footing on the app can require some trial and error, these tips will help you reach new followers and potential to plan and schedule your TikTok videos in advance**? Later makes it easy — get started today with one of our paid plans! **
Frequently Asked Questions about tiktok seo
Is TikTok good for SEO?
Optimize Your TikTok Content for SEO One of the major benefits of TikTok is how hashtags can work to help small accounts grow into large accounts with hundreds of thousands of followers. SEO is the idea of optimizing your Tik Tok content for views, so they can connect you to more people who want to watch your content.Feb 5, 2020
How do you optimize TikTok?
How to Get Views on TikTok:Optimize Content for the For You Page.Use Trending Sounds and Effects.Collaborate With Other Creators.Engage with Users in Your Niche.Post Valuable Content.Cross-promote on Other Platforms.May 17, 2021
How do I use keywords in TikTok?
Access your profile settings by selecting the three dots on the top right-hand side of your screen. Enter your ‘Privacy and Safety’ settings by selecting the respective button. Here, select the new feature ‘Filter Comments’ Activate the option ‘Filter by Keywords’