Reputation Intelligence

Reputation Intelligence | RepTrak

Companies must express their purpose through strategies and communications that add value to their brands. More than just Ad Value Equivalency or brand awareness, RepTrak powers reputation intelligence that enables communications leaders to measure the effectiveness of programs over time and develop strategies around business reputation influences the actions of customers
Buy your products & services
Recommend your products & services
Say something positive about your company
Work for your company
Invest in your company
Leverage real time perception data to increase your Reputation intelligence
Communications leaders are under constant pressure to impact business putation intelligence is the institutional skill to measure customer perceptions and transform that information into key mmunications leaders leverage reputation intelligence to drive outcomes such as stock price, buying, investing, partnerships and reputation drives business outcomes
What do your customers think about your company? How do your customers feel about your company? What actions do your customers want to take?
Products & Services
Innovation
Workplace
Governance
Citizenship
Leadership
Performance
Purchase
Recommend
Crisis Proof
Verbal Support
Invest
Work
RepTrak measures 7 drivers to derive the RepTrak Score, a measure of how perceptions and emotional commitment of your customers will affect business pTrak for CCOs and Communications Leaders
RepTrak is the only software platform which provides a 360-degree view of your dynamic brand reputation landscape — unique to your company — by surrounding your CCO and communications leaders with the insights that matter. It provides a holistic, all-in-one dashboard that allows leaders to measure, monitor, and manage the way your company is a management team, everyone will be able to answer several key questions:
How do customers perceive our company?
How does our company’s reputation compare with the market, industry, and our competitors?
What results do our activities yield and how can we optimize them?
What opportunities can we unlock? What risks can we mitigate?

Kantar launches reputation intelligence platform | News

UK – Kantar has developed a platform to manage, monitor and analyse earned media across channels.
The ‘Kantar Reputation’ platform, designed for those working in communications and PR, will allow users to plan, target, distribute, monitor and analyse earned media activity, and access media coverage across print, online, broadcast and social also offers alerts for new coverage, a daily press review, various metrics to measure media impact, the ability to personalise dashboards, and access to a database of one million Inskip, UK & Ireland chief executive, Media Division, Kantar, said the launch was part of plans to offer “enhanced measurement capabilities for earned media” and allow “communications professionals to better analyse, report on and prove the value of PR to business”. Francis Ingham, director general of the PRCA, described the tool as “the most comprehensive media monitoring and analysis platform. ”