How to Get Sneaker Accounts – Bizfluent
For a lot of people, sneakers aren’t just a passion — they’re a highly profitable business. As with any business, the less you pay for your products, the more profit you will be able to make. However, in the sneaker industry, getting the best price from manufacturers can be quite complicated. If you’re selling new sneakers, the first logical course of action would be to get a wholesale account with top brands like Nike, Converse, Adidas, New Balance, Puma or Under Armour, but whether you can get an account will first depend on where you plan to sell those sneakers. Why You Can’t Be an Authorized Sneaker Vendor Online If you plan to sell sneakers online, getting a dealer account with any of the top brands is going to be next to impossible. This could change in the future, but in 2020, it’s just not going to happen. Sneaker manufacturers already have their own websites, as do their major retail partners. So, they simply aren’t interested in helping you to compete with them online. Diverting sales from their own direct-to-consumer shopping carts and those of their major retailers is just half of the problem. The other problem is that online sales partners are hard to monitor for counterfeits. There’s very little to stop someone from becoming an online authorized reseller of a good product and then selling counterfeits instead. In fact, Nike even eliminated its partnership with Amazon in 2019 because it was competing with counterfeits of its own products and losing. There may be smaller or younger companies willing to let you be an authorized reseller online, but for the major brands, the best you can hope for is to be an affiliate, where you get a small commission for referring your website visitors to them. How You Can Become an Authorized Sneaker Reseller If helping people find the perfect pair of sneakers is truly your passion, your best bet in getting a wholesale account with any of the major manufacturers is to own a retail store, ideally selling shoes or sports equipment. Get a copy of your balance sheet ready so you can show them you’re serious about your business. If you don’t yet own a store but plan to open one, you’ll likely need a good business plan. It should detail your sales goals and your marketing plan, and it should explain what makes your store better than the others in town that are already selling the sneakers you want to be selling. With these documents ready, you also need to determine how much you plan to spend in inventory with your first order as well as what you plan to buy in the future. Once you have this detailed, you should have everything you need to start approaching the manufacturers for a retailer agreement. Applying to Nike as a Retailer To become an authorized Nike retailer, you can apply using the company’s online retailer application form. With Nike, you will need to already have a business license from your local government, and you need to have a retail storefront. If you don’t have these yet, you may want to wait until your store is ready to open. In the meantime, you can contact the other companies with which you want to work. When you do apply to Nike, read the application form carefully and fill in every field. Incomplete applications will not be processed. It can take up to 60 days for your application to be considered, so patience is a virtue. Keep in mind that if your application is approved as a Nike retailer, this does not authorize you to sell Nike products online. Applying to Other Sneaker Companies Not all sneaker companies have an online application form. If the shoe or sports company with which you want to sign up doesn’t have one, you’ll have to give them a call. For New Balance, call the company at 1-800-343-1395 and press “1” when prompted for customer service. When you’re prompted for your dealer number, continue to hold and you will be connected with a brand representative who can answer your questions. To inquire with Adidas about a reseller account, you can call the company at 971-234-2107. If you want to sell Converse sneakers, you’re out of luck. Converse is not currently accepting new applications. Do You Really Need to Be an Authorized Reseller? It’s common knowledge that anyone in the United States can resell just about anything that was legally purchased. You can resell the car you bought, the house you bought and the sneakers you bought for any price you would like. If you can buy sneakers on sale or buy them in bulk to reduce the price, there’s nothing to stop you from selling them online or in your own store at a markup. The practice of buying products from other resellers at a discount and then reselling them is known as retail arbitrage, and it’s quite common among those selling sneakers, especially online. The problem with this model is that it’s seldom sustainable. Suppose you found a limited half-price sale on sneakers from a reseller or got a bulk deal from a manufacturer. You would probably make some good money, but as soon as your inventory dried up, you would have to find another great deal immediately, or you would have nothing left to sell. Advertising and Authorized Sellers Another problem with retail arbitrage is that your ability to market and advertise sneakers is limited. The true value in having an authorized reseller agreement is that it gives you the legal right to use a manufacturer’s trademarks. Unauthorized resellers should talk to an attorney experienced in trademarks and intellectual property law. If you were an authorized reseller of Nike shoes, you would be entitled to use the Nike logos and slogans because it would be in your reseller contract. Without a reseller contract, you may still be able to state that the shoes you are selling are Nike, but you would open yourself up to a lawsuit if you began using Nike’s intellectual property in your advertising and marketing endeavors. Buying Sneakers From Distributors or Wholesalers If you’re unable to get an account with a manufacturer for your retail store or if you’re determined to sell sneakers online, you can buy them from other sources at wholesale prices. In some cases, buying from a distributor or wholesaler may get you a better price than buying directly from a manufacturer, particularly if you’re not buying a lot. The problem with buying from anyone other than the manufacturer is that you run the risk of buying counterfeits if you’re not careful. If you want to buy Nike at wholesale prices, for example, look for authorized Nike wholesale suppliers. If you’re looking at wholesalers on AliExpress, for example, you should read the customer reviews very carefully. If in doubt, try contacting the manufacturer to find out if the wholesaler is really what it claims to be. If you’re still uncertain, research the sneakers you plan to buy so you can tell the difference between a counterfeit and the real thing and then order a sample pair to examine them yourself.
How People Get Multiple Pairs of Rare Shoes on Release Day
You see walls of kicks: multiple pairs from sneaker plugs all over Instagram, on Facebook, eBay.
@culture_of_flight on Instagram, expecting to make $100 per each pair of shoes that originally retailed $160 in this picture ($1600 total)
People standing in front of a wall of shoes, all on the release day…so
How do RESELLERS get so many shoes?
Instagram shoe and supreme seller @Raynewyorkcity, a plug for years.
After seeing pictures like this, where people have thousands of dollars worth of shoe inventory that they can flip for a good profit, it’s understandable that you want to become a shoe plug like them…
But apart from having the cash to buy these shoes, how do these elusive sneaker plugs get so many pairs?
For those who want the blueprint from $0 to $10k, our highly reviewed 2021 Hypemaster Playbook reveals the business strategies that plugs use.
Also, you can keep reading here for some solid advice on how to be a shoe plug for rare kicks like Jordans and Yeezy’s.
Here are 4 ways that the SHOE PLUGS get more than one pair of rare shoes at a time:
1. They try every method, and by law of averages, they end up winning more than once.
Total dedication, obsession and getting all distractions out of the way, other than what is relevant.
This is what you must do when you sell shoes.
Shop at stores that most people don’t even know exist. You can’t make money or get multiple pairs in crowded places, when you’re 1 in 100 rather than 1 in 100, 000, your chances are way higher, and this is what it’s like when you purchase shoes from a local sneaker boutique vs a mega store like Foot Locker.
Don’t just enter with one account, enter to win shoes through multiple accounts while being careful to not get banned to increase your chances of getting more than on pair of shoes.
The more chances you have, the more likely you’ll get the shoes, it’s simple math, and with enough chances, it will be nearly impossible not to get at least one pair if not many pairs of shoes.
Check out our free guide on some insider tips on “hacking” the SNKRS app for best results.
Practice persistence and reach just a little bit farther than everyone else and you’ll be surprised when you quickly become surrounded in a company of winners when you simply do what others are willing not to do, with the correct time and knowledge advantages.
Combine both manual methods and the use of sneaker bots to get more than one pair, and get them in person and online from multiple websites.
2. Not all shoes are theirs.
This one may be a huge downer, but it can be true when it comes to people who have more than one pair of shoes on the release day. It’s easy to put up a façade on social media, we all know that.
It’s quite possible that these people you’re envying on social media don’t quite have what you think you have, but they have a secret behind what you see–it’s possible that not all of the shoes are theirs.
But sometimes, this doesn’t mean they’re not really making money from these pairs, in fact it may mean that they’re making cash by outsourcing their work to others by assembling a team.
The guy at the top never does the dirty work: he delegates the dirty work to his foot soldiers, and takes a cut of the profit.
Just like a mob boss, you can do the same.
No man is his own island, and this is more true in business than it is in life.
There is a team behind El Chapo, Elon Musk, Richard Branson, Jeff Bezos–all the business greats.
On your way to shoe plug status, you can start to think about who might be a worthy member of your future empire.
Gather a few close friends and have them on the same mission as you to go after a release. Create an agreement together that you’ll do business as a team.
Make sure you pick good people that you trust to be men of their word, to be men that deliver on what they say they’re going to do.
With this team, you’ll increase your odds of getting as many rare and profitable shoes as you can just by sheer number.
Although it’s possible to get 3-4 pairs on your own pretty easily using a bot combined with manual methods, when you see people standing in front of 5-10 or even more shoes, they probably did not get them all on their own.
Having 5 – 10 pairs in one picture and showing it on social media is incredibly helpful for building your reputation as a shoe seller and gaining new customers and keeping current ones.
Utilize those hashtags on Instagram so people can see your inventory!
3. They know or are a store manager somewhere that stocks these shoes.
Just as said…these plugs are connected with a store that sells these kind of valuable shoes.
Although the large department stores will deny having such relationships with people, videos like this one on YouTube will show otherwise.
Some people, like Benjamin Kickz, a million dollar teenage shoe reseller, most likely have exclusive relationships with people deeply connected with the brands selling the shoes, and quite possibly have wholesale accounts with Nike or Adidas.
How do you get a wholesale account with major brands?
Although anyone with a physical storefront can apply to carry Jordans or Yeezy’s, it’s not easy to get approved.
Don’t get discouraged about not being able to get an account straight from the source, there are workarounds for this.
One is to be employed at a store that’s a source for hype shoes.
If you really like sneakers, get a job at a local Foot Locker or similar store.
Even better if you get a job at a local consignment store to build your network and get access to off market deals.
Make sure you really love the culture, or at least take a crash course in it because they’ll be able to sniff a straight up reseller, and if they sense this, they will be quick to deny your wish to be part of their team of sneakerheads.
Having exclusive relationships will give you a leg up in the resale game and you’ll certainly be up to date with the news of the latest releases coming out.
4. They use sneaker bots to get multiple pairs.
Not friends with any store managers? No worries.
You can still comfortably get multiple pairs using sneaker bots.
We wrote a guide on using sneaker bots here that reveals how we get up to 50 profitable pairs per release.
There’s a pretty complex formula to bots, you don’t just buy the program and hope it runs. A lot of people buy bots and have no idea what to do with them. Other people don’t even know which sneaker bots are trustworthy or if they even work.
At a $300 average investment for this software, you’re going to want to know how to use them before you dive in and buy one.
If you want an in depth guide that will walk you through all of the steps of using a sneaker bot and get you started copping multiple pairs right away, check out the Hypemaster Playbook.
For those who are already selling shoes and want some help but bots sound way too technical, here’s a post that shows 3 ways to make the most money while reselling shoes.
Don’t think all raffles are a scam-people really do win them.
Entering sneaker raffles is a process, but it can totally get you more than one pair.
For most brands, you’ll probably have to tag a few friends on IG and like and follow the account, but despite slight embarrassment, this will give you a chance to get coveted goods. All serious shoe flippers take steps like this to get kicks.
I’ve won a pair of Yeezys before using this technique from an ordinary free shoe store raffle.
When I won 1 pair, I also bought 1 pair from Adidas, which got me 2 pairs for double the money on the release day, making me about $500 in profit that day alone from knowing these techniques.
To be clear, you don’t totally win the shoes for free when you win a raffle, but you get the right to purchase them, which is enough of a prize itself, especially when it’s a shoe like Yeezy’s which are worth a nice profit on the sneaker aftermarket.
With knowledge comes power, but don’t think that it’ll come right away–you need to read multiple times, then take action as laid out in our Playbook or in our blog posts.
Selling shoes is an exciting way to make money, especially when you can cop multiple pairs at a time.
Once you get this feeling of getting into the flow of being a high level shoe reseller, it’ll be hard to imagine making money doing anything else.
If you want to learn how to become a shoe plug and don’t know where to start, take a look at the highly reviewed, recently updated for 2021, 400+ page Hypemaster Playbook to get you jump started on your journey as a profitable sneaker reseller.
Best of luck all!
Becoming a plug..: Sneakers – Reddit
You’re right. I’ve seen some factors that link the most successful ones I’ve remost, a great deal is knowing your craft. Researching the origins and respecting the opinions of every piece of apparel in your scope. Can’t be a plug for anything if you can’t tell real from fake, OG from remaster, DS/GS etc. Every pair has a story/ there’s connections, and luck. Who you know will obviously more or less influence your access to “early” or general release shipments. Luck favors the prepared so having a disposable capital to throw at it is paramount; you never know when a certain brand with a swoosh decides they’ll want to redraft a contract with a certain male diva who recently made a somewhat successful rebranding of himself)Ultimately comes back to passion. If you don’t love sneakers, then you won’t truly embrace sneaker culture. It won’t make sense to an average collector to cop a funky colorway, or you’ll possibly sleep on some incredible releases that turn a profit (if that’s your hustle. )There’s an over saturation of lame-ass hum-drum resellers on IG and FB who really don’t care about the product they’re asking people to pay for. Taking bad pics in poor lighting of 7/10 kicks for full retail. Why be one of those drones? They’re kinda ruining the game for the most part but there’s an entire subculture of folk who make it worthwhile when you do business with and form to those true examples and pick their brains on their posts. The best ones will gladly answer you and talk about a specific colorway instead of pointing you to google. Average aficionados, diehard collectors, shady resellers and hypebeasts are all different components of it but as far as connects go choose wisely.
Frequently Asked Questions about how to be a sneaker plug
How do I start a shoe plug?
To become an authorized Nike retailer, you can apply using the company’s online retailer application form. With Nike, you will need to already have a business license from your local government, and you need to have a retail storefront.Mar 30, 2020