How To Get Nike SNKRS Exclusive Access | SneakerNews.com
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The Nike SNKRS App first launched in 2015 during All-Star Weekend in New York City; through this digital platform, the brand promised a unique channel that would deliver the most coveted footwear drops while honing in on the culture of kicks and the deep history rooted in community. Since then, the SNKRS App has become ground zero for must-have footwear, and while many of us have reveled in the triumph of “GOT EM”, many are left in the dust as the supply continues to fall way short of the demand. There’s also the unwritten belief that “bots” are also taking advantage of the system, which has forced the brand to evolve their sneaker release system into Draws which are basically random lotteries that grant random entrants the opportunity to purchase sneakers at MSRP (which in itself is a huge win).
Above that tier of release procedure is Exclusive Access. Nike SNKRS grants select users the opportunity to purchase shoes ahead of schedule without the hassle of waiting in line or crossing fingers in blind hope. And for the upcoming 50-pair Off-White Nike Dunks release, Nike has confirmed that Exclusive Access is the only way the public will be able to buy the shoes.
So, how does one get on this seemingly VIP-level list? While the selection of recipients seems completely random, Nike reveals some factors that help its internal algorithm make its selections. Here they are:
1. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app.
2. The more active a member of the community is, both in engagement with SNKRS’ content series and specific releases, the more personal Exclusive Access invitations become.
3. Activity includes participation in specific content series, including viewing “Behind the Design” videos, interacting with polls, entering launches and engaging during SNKRS Live sessions.
4. Exclusive Access invitations are good only for a limited time.
5. Invitations for Exclusive Access to the Nike x Off-White Dunk on SNKRS will be available to select members of the community August 9 and continue over multiple days.
The key here is point number two, which basically says that the Nike SNKRS App will reward participation and engagement. Exclusive Access will likely not go to dormant users who do the bare minimum of entering Draws on Saturday mornings. And with a huge uptick in App programming (SNKRS Live, the comics, Behind The Design, etc. ), there’s plenty of content to peruse that can both enrich your sneaker knowledge while increasing your chances on purchasing the Off-White Dunks. And it doesn’t stop there either, because Exclusive Access applies for almost every major sneaker release.
Nike is simply leveraging the demand of its product to build a more robust community, and there’s nothing wrong with that. A larger community could lead to even more programming on the SNKRS App, which could lead to new opportunities to explore sneaker releases and, most importantly, an increase in supply. If you haven’t downloaded the SNKRS App already, do so now.
The Nike Exclusive Access on SNKRS App Explained
Nike’s new Exclusive Access system will reward its most active users by giving them early access to drops.
The Exclusive Access system on SNKRS will give active members first dibs on major drops like the Off-White x Nike Dunk “The 50” pack.
The new Exclusive Access system will be available only to select members from August 9 onwards. The Off-White x Nike Dunk “The 50” pack, for example, will be part of a series of summer drops that will be released via Exclusive Access.
Exclusive Access system grants selected members early access to upcoming releases. According to a press release, “Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access. ”
Who gets Exclusive Access? Short answer: active members. The system draws from over 50 variables — including prior SNKRS entries, content engagement and poll responses — to identify the most active members in the SNKRS community.
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How do I know I have exclusive access? Push notifications will alert notify you of this. Strong caveat: this does not guarantee that products will be reserved in your usual sizes, even though you get early access to drops.
While you may gain early access to the Off-White x Nike Dunk “The 50” pack, shoes will not be reserved in your usual sizes.
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Will this be available in Singapore: At the moment, Singapore does not have access to the iOS and Android SNKRS app. Stay tuned for further updates on how the Nike Exclusive Access system will be implemented locally.
SNKRS Exclusive Access Off-White Dunk – Nike News
Breaking Down SNKRS Exclusive Access
June 17, 2021
Since launching in 2015, Nike SNKRS has abided by a “better is temporary” philosophy, consistently evolving its member services and product mix. Over the years, shifts have included the creation of a dynamic desktop experience, expansion to China, Europe and Japan and instituting a robust series of storytelling franchises that enliven our collective relationship to sneakers.
The Nike x Off-White Dunk features 50 unique permutations of the silhouette. Each version is uniquely colored and comes specially marked with an individual lot number, “1 of 50, ” “2 of 50, ” etc.
Ahead of a summer of big SNKRS-exclusive drops, including the recently announced Nike x Off-White Dunk, the platform is evolving its Exclusive Access release model.
This model was created to help Nike Members and engaged participants in the SNKRS community gain access to highly-anticipated releases. It extends SNKRS’ position as the ultimate online community for sneaker fans and the premier destination for Nike drops.
Here’s What to Know About Exclusive Access:
1. Exclusive Access invitations extend personalized purchase offers to members of the SNKRS community based on their engagement with the SNKRS app. Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access.
2. There are 50+ variables which may be used to determine which members are awarded Exclusive Access for a given product. These variables span prior launch entries on SNKRS, content engagement, poll responses, as well as a number of other factors. While the variables are combined in different ways for each Exclusive Access release, the goal is always to reward the most deserving members.
3. Exclusive Access is always delivered via a Push Notification, so members should be sure to have their Push Notifications enabled for SNKRS, invitations are good only for a limited time. Additionally, Exclusive Access does not mean a pair is reserved for in a member’s size, but rather assures first chance at the product.
4. Invitations for Exclusive Access to the Nike x Off-White Dunk on SNKRS will be available to select members of the community August 9 and continue over multiple days.
Become a Nike Member and download the SNKRS app today for your chance to get Exclusive Access to the Nike x Off-White Dunk by clicking here.
Frequently Asked Questions about how to get exclusive access on snkrs
How does exclusive access work on Snkrs?
Exclusive Access system grants selected members early access to upcoming releases. According to a press release, “Exclusive Access may be delivered before the general launch, after the general launch, or delivered in absence of a general launch – some drops may release only via Exclusive Access.”Jun 22, 2021
How do you get exclusive on the Snkrs app?
3. Exclusive Access is always delivered via a Push Notification, so members should be sure to have their Push Notifications enabled for SNKRS, invitations are good only for a limited time.Jun 17, 2021
How do you check Snkrs exclusive access?
Nike uses over 50 variables to determine which members are awarded Exclusive Access for a given product. Variables include prior SNKRS launch entries, content engagement and poll responses, among others.Jun 22, 2021